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Vietnamese an important MICE market for South Korea

Released at: 19:51, 12/07/2019

Vietnamese an important MICE market for South Korea

Photo: Viet Tuan

Considerable increase seen in number of Vietnamese tourists to the country.

by Le Diem

South Korea has been seeing substantial growth in the number of Vietnamese tourists and the latter has become an important market, the Korean Tourism Organization (KTO) said at the Korea MICE Roadshow 2019 in Hanoi on July 11.

The number of travelers between Vietnam and South Korea has increased remarkably, according to the KTO. Some 277,000 Vietnamese travelers visited South Korea in the first half of 2019, an increase of 32.1 per cent against the same period of 2018. Of this, about 34,000 Vietnamese visitors headed to South Korea as part of MICE tours with support from the KTO, a year-on-year rise of nearly 25 per cent.

Additional air routes and amendments to visa policies have helped travel between the two countries become more convenient and easier, according to Mr. Jo Deok Hyun, Executive Director of the Korea MICE Bureau at the KTO.

Conversely, there was over 2 million South Korean visitors to Vietnam in the first half, a year-on-year increase of 21.3 per cent. South Koreans were second in number, after China.

The two countries have organized events and programs in recent years to promote tourism in both. The Korea MICE Roadshow 2019 aimed to act as a bridge for MICE service providers in South Korea and travel companies in Vietnam, creating new tourism products and boosting the number of Vietnamese MICE tourists to South Korea. It attracted the participation of about 200 South Korean and Vietnamese enterprises.

South Korea will continue to adjust its visa policy and improve tourism services to attract more Vietnamese tourists and stimulate growth in MICE tourism in the time to come, according to the KTO.

Half a million Vietnamese tourists visited South Korea in 2018, an increase of about 41 per cent over 2017. Meanwhile, Vietnam welcomed nearly 3.5 million South Korean tourists, a surge of 44.3 per cent year-on-year.

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