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THACO becomes Mitsubishi Fuso's general distributor

Released at: 14:17, 05/12/2017

THACO becomes Mitsubishi Fuso's general distributor

Photo: THACO

Mitsubishi Fuso announces THACO as new general distributor of FUSO products in Vietnam.

by Nghi Do

The Mitsubishi Fuso Truck and Bus Corporation (MFTBC), part of Daimler Trucks Asia, has announced that the Truong Hai Auto Corporation (THACO) will be its general distributor in Vietnam, replacing Mercedes-Benz Vietnam (MBV) as the wholesale distributor and local assembly partner for FUSO products.

The signing ceremony between MFTBC and THACO took place on December 1 in Hanoi, with the two companies represented by Mr. Michael Kamper, Senior Vice President, Head of Sales and Marketing at Daimler Trucks Asia, and Mr. Tran Ba Duong, THACO’s Chairman.

“Vietnam is one of the most important markets for our FUSO growth strategy in Southeast Asia,” said Mr. Kamper. “Daimler Trucks choosing THACO as a partner was a logical choice for us. With their experience and dedication, THACO will help us to exceed customer expectations and further increase market share.”   

“We are very excited that, with FUSO, we can integrate a prestigious Japanese brand that fully complements our existing portfolio,” said Mr. Duong. “Our aim is a long-term partnership with Daimler in the spirit of respect, equality, sharing, and mutual interests in a transparent and sustainable way to jointly develop and increase the commercial vehicle business in Vietnam.”

Back in 2014, MFTBC shifted its FUSO business activities from general distributor Vinastar to its subsidiary Mercedes-Benz Vietnam, to further increase performance. Over the following three years, MBV relaunched the FUSO brand in the Vietnamese market and introduced a new line of robust trucks that are specifically developed for growth markets like Vietnam. The current product portfolio ranges from the light-duty FUSO Canter and the medium-duty FUSO Fighter truck through to heavy-duty trucks such as FJ, FZ, and FV, as well as the FUSO Rosa LDT bus. With these products, FUSO was able to double its market share from 2014 to 2016 and received positive customer feedback.

At the same time, Daimler has started to globally separate its passenger car and van and its commercial vehicle businesses to better focus on different target customers. In 2016, it started to introduce commercial vehicle-dedicated regional sales centers in all major regions, to be closer to customers and markets, and has recently announced it will evaluate strengthening its divisional structure by creating legally independent entities for Mercedes-Benz cars and vans and Daimler trucks and buses in addition to the existing Daimler financial services unit.

In line with this strategy, MFTBC has looked into opportunities to optimize its sales and production setup for FUSO in Vietnam. The aim was to source a partner with vast experience in commercial vehicles and who is willing to invest resources and manpower to further develop the FUSO business and to better serve local customer needs. THACO is the leading truck and bus distributor and manufacturer in Vietnam with a well-established distribution network across the country.

Mitsubishi FUSO therefore made the strategic business decision to transfer its business in Vietnam to THACO.

Established in 1997, THACO engages in the manufacturing of components and the assembling of vehicles at its state-of-the-art production facilities. It is currently Vietnam’s leader in commercial vehicles with a vast distribution network of 97 wholly-owned showrooms and 59 independent dealers, and sold more than 47,000 commercial vehicles in 2016.

After the shift, Mercedes-Benz Vietnam will entirely focus on the Mercedes-Benz passenger car business. Existing FUSO dealers will be transferred to the THACO dealer network, provided they agree and perform accordingly, in order to ensure uninterrupted customer service.

MBV employees that currently work for the FUSO brand will receive job offers in other areas of the company where possible. THACO also offers jobs to employees who want to continue to work for FUSO.

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