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Starbucks Vietnam active in CSR in north

Released at: 11:06, 03/06/2019

Starbucks Vietnam active in CSR in north

Photo: Starbucks Vietnam

Partnership with social enterprise Tòhe to raise funds for building playroom.

by Doanh Doanh

Starbucks Vietnam will kick off new CSR projects in Hanoi and nearby Hoa Binh province this summer, to strengthen its commitment to local communities.

Starbucks Vietnam announced on May 31 a partnership with local social enterprise Tòhe to launch new merchandise, unveiling new designs including string bags and pouches, which will be introduced in early June through promotional programs.

The pouch design is the creation of Ha Dinh Chi, also known as Nem, who was diagnosed with autism and Noonan syndrome. Drawing is a way for him to express his own ideas. In 2014, Tòhe worked with Nem’s family to launch the “Tòhe and Nem” collection. Starbucks Vietnam is proud to have Nem’s amazing artwork in this pouch design, which depicts the story of a boy conquering ocean adventures and fighting fierce creatures.

The pouch will be sold exclusively in a limited quantity at all Starbucks stores in Vietnam in July. Each pouch sold will see VND5,000 contributed to a fund for building a playroom for ethnic minority children in Na Chao village in Mai Chau, Hoa Binh province. Starbucks Vietnam commits to sponsoring the construction of the playroom.

“It’s our pleasure to have Nem’s amazing work in this merchandise,” said Ms. Patricia Marques, General Manager of Starbucks Vietnam. “Through his creations, Nem indirectly helps other children who are in need, and we are privileged to have the opportunity to be the bridge.” The playroom is expected to be completed in the third quarter of 2019.

“We are so grateful for Starbuck’s cooperation in this meaningful project,” said Ms. Pham Thi Ngan, Co-founder of Tòhe. “We have just been able to fulfill our mission of spreading a playful spirit in the imaginary world of special little artists like Nem to the community, and at the same time helping disadvantaged minority children have a playroom to play and learn.”

Starbucks Vietnam also announced the completion of the Thanh Cong Playground. To make magic happen on Children’s Day this year (June 1), Starbucks Vietnam teamed up with non-government organization Health Bridge Canada and local social enterprise Think Playgrounds to build a playground for children from the K7 K8 Thanh Cong quarters in Hanoi.

“We see that a lack of playgrounds for children is an issue in big cities like Hanoi and Ho Chi Minh City,” said Ms. Marques. “In communities like K7 K8 Thanh Cong, children and the elderly really need a better place to play and gather. We are honored to play a small part in improving conditions.”

Since 1971, the Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality Arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through its unwavering commitment to excellence and its guiding principles, it brings the unique Starbucks Experience to life for every customer through every cup.

In 2013, Starbucks marked its footprint in Vietnam by opening its first store in Ho Chi Minh City. It now has more than 50 stores in four cities: Ho Chi Minh City, Hanoi, Hai Phong, and Da Nang.

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