20:42 (GMT +7) - Tuesday 20/08/2019

Business

Mekong Capital invests in Pizza 4P

Released at: 08:11, 12/05/2019

Mekong Capital invests in Pizza 4P

photo: Pizza 4P

Mekong Enterprise Fund III purchases combination of primary and secondary shares in pizza chain.

by Doanh Doanh

Mekong Capital has announced that the Mekong Enterprise Fund III (MEF III) has completed an investment in the Pizza 4P’s Corporation, purchasing a combination of primary and secondary shares.

“We are incredibly excited to partner with Pizza 4P’s,” said Mr. Chris Freund, Partner of Mekong Capital. “Not only because we are huge fans of their product and see the potential for the brand to grow considerably, but also because we are inspired by the vision of the founders, Masuko and Sanae. Pizza 4P’s is about more than delicious pizza, customer happiness, and families having fun together.”

“I believe this partnership with Mekong Capital will enable us to commit to people’s happiness and realize our 2023 vision: 10 million smiles,” said Mr. Yosuke Masuko, Co-Founder and CEO of Pizza 4P’s. “Mekong Capital has a strong track record of investing in established companies by applying its value creation framework Vision Driven Investing. The team also supports our company with strategic consultancy on human resources, restructuring, management practices, and corporate finance. These are the pillars that will contribute to Pizza 4P’s sustainable growth in this dynamic and emerging market as well as in expanding our chain internationally.”

“Pizza 4P’s exists to inspire and create opportunities for hundreds of millions of people to experience inner peace,” Mr. Freund added. “We are inspired about this vision and excited to work together with the Pizza 4P’s team.”

Famous for their homemade cheese, creative use of local ingredients, high quality standards, and excellent customer experience, Pizza 4P’s is the most popular restaurant chain in Vietnam in terms of customer satisfaction, creating 1.9 million smiles for peace. Its restaurants serve more than 4,700 customers each day across a chain covering Ho Chi Minh City, Hanoi and Da Nang. Pizza 4P’s popularity is so high that reservations normally need to be made up to one week in advance.

The name Pizza 4P’s is short for “Pizzas for Peace”.

Its original location was on Le Thanh Ton Street in Ho Chi Minh City and it has subsequently expanded to Hanoi and Da Nang. They produce their own fresh, high-quality cheese in Da Lat.

Pizza 4P’s is the ninth investee company announced by MEF III.

Established in 2001, Mekong Capital is a Vietnam-focused private equity firm that has the most extensive private equity track record in Vietnam. Its investee companies are typically among the fastest growing and market leading companies in Vietnam’s consumer-driven sectors such as retail, restaurants, and consumer products.

Mekong Capital commits substantial time and resources to adding value to the companies in which its funds invest and has played an important role in the success of many of its past investments.

Launched in May 2015, MEF III is a private equity fund and currently has $112.5 million in committed capital. It has announced eight other investments: ABA Cooltrans, Red Wok (formerly Wrap & Roll), F88, Ben Thanh Jewelry (Precita), Nhat Tin, Yola Education, Pharmacity, and Vua Nem.

User comment (0)

Send comment