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Banking & Finance

FE CREDIT among 'Top 10 Excellent Brands for Consumers'

Released at: 13:47, 16/09/2019

FE CREDIT among 'Top 10 Excellent Brands for Consumers'

Photo: FE CREDIT

Consumer lender wins two awards at Excellent Products of Vietnam 2019.

by Khanh Chi

FE CREDIT scored a double triumph at the Excellent Products of Vietnam 2019 awards organized by The Consumer Rights Protection Center of Vietnam and the Vietnam Institute of Economics and Culture, bagging two gongs: “Top 10 Excellent Brands for Consumers” and “Top 10 Excellent Products for Consumers”.

It was among 100 prestigious organizations that entered the final round and made it to the Top 10 in both categories: “Excellent Brands for Consumers 2019” for FE CREDIT and “Excellent Products for Consumers” for FE Credit Card.

After more than four months of evaluation, the judging committee, consisting of leading experts from consumer protection organizations, selected the most excellent products and services in the country that met the following criteria: high quality, high competitiveness, brand reputation, met tax obligations, and actively participated in social activities, among others.

The awards recognize FE CREDIT’s efforts to bring flexible, comprehensive, and digitalized financial solutions to consumers and is testimony to customers’ trust in the brand and the quality of its products.

“Using digital solutions for customer convenience has become part of our DNA at FE CREDIT,” said CEO Mr. Kalidas Ghose. “We have been constantly innovating to affirm the quality of products and services in order to maintain our customers’ loyalty. These awards are recognition of FE CREDIT’s leading position in the market and inspire us to constantly strive to bring more benefits to customers.”

FE CREDIT has always led the market with the most diverse and comprehensive portfolio. FE Credit Card plays an important role in the success of FE CREDIT, by creating an ongoing relationship with customers. By end of June 2019, there were over 1.5 million cards issued and this is expected to reach 2 million by the end of the year.

“FE CREDIT is proud to be honored as one of the top 10 brands in Excellent Products for Consumers, which proves the trust of our customers in our product quality,” Mr. Ghose said. “We are committed to making life easy and convenient for card users. The greatest reward for us is to see that our cardholders engage with our cards and make it an integral part of their day-to-day life.”

With its vision to become the most innovative company in Vietnam, FE CREDIT will continue to dominate the market by continuing digital transformation and automation, enhancing financial inclusion, and contributing to the stable and sustainable development of Vietnam’s cashless economy agenda.

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