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Brand Finance announces Top 50 Vietnamese brands

Released at: 09:19, 18/09/2016

Brand Finance announces Top 50 Vietnamese brands

Vinamilk and Viettel top the list for the second year in a row.

by Hai Van

The UK’s asset valuation consultancy Brand Finance announced the Top 50 most valuable brands in Vietnam for 2016 at an event on September 15.

Leading the way is Vinamilk ($1.01 billion), followed by Viettel ($973 million), PetroVietnam ($564 million), MobiFone ($539 million), and Vinhomes ($511 million). This Top 5 represents nearly half of the total brand value of the Top 50.

Among banking and finance brands, VietinBank, BIDV, Vietcombank, Bao Viet and Techcombank were the Top 5, with brand values of $249 million, $218 million, $189 million, $89 million, and $88 million, respectively.

The total brand value of the Top 50 stands at $7.26 billion, an increase of $1.76 billion against the $5.5 billion last year. The average growth in brand value in the Top 50 is 20 per cent, higher than the ASEAN average.

Vinamilk and Viettel topped the list in 2015, while Vinhomes slipped from third to fifth this year.

Vinamilk holds a market share of nearly 55 per cent in Vietnam’s milk market. From 2012 to 2016 it invested more than VND6.5 trillion ($291.8 million) in building automated factories in the region and the world. Effective communication campaigns also lie behind its success.

It holds 22.8 per cent of Miraka in New Zealand, 100 per cent of Driftwood Dairy in the US, and 51 per cent of Angkor Milk in Cambodia.

Last year Viettel recorded the most impressive growth of the Top 3, earning revenue of VND222.7 trillion ($10.1 billion), 13 per cent higher than in 2014, and profit of VND45.8 trillion ($2.09 billion). As at the end of 2015 it had 72.6 million subscribers.

This is only the second time Brand Finance has announced the Top 50 most valuable brands in Vietnam. At the event announcing the Top 50, representatives from those on the list were presented with certification from Brand Finance noting their ranking, brand value, and brand health indicators.

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