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Trails of Indochina marks 20 years at top of Asian tourism

Released at: 07:55, 09/11/2019

Trails of Indochina marks 20 years at top of Asian tourism

Photo: Trails of Indochina

Pioneering boutique tour operator looks to the future after celebrating its 20th anniversary.

by Doanh Doanh

Trails of Indochina, one of Asia’s most pioneering boutique tour operators, is approaching a new set of standards in immersive tailor-made travel in the region after marking its 20th anniversary.

The company recently expanded from Southeast Asia into East Asian markets such as Taiwan (China) and Hong Kong (China).

Founder John Tue Nguyen’s, who is widely credited for popularizing unique experiences for a high-end customer base in countries including his native Vietnam, Thailand, and Cambodia, is applying a similarly immersive approach to his company’s new markets, with unforgettable adventures like watching a master artisan weave kimonos in Kyoto and private lessons in Shodo, an ancient Japanese calligraphy style, exemplifying his innovative approach.

Continual self-improvement is written into the operator’s DNA. The company is upping the ante at the highest-end of the market with its new Ultra-Luxe division, to meet demand from ultra-high net worth (UHNW) customers seeking authentic yet exclusive experiences. Another significant addition is Ancient Hue, a collection of five painstakingly-restored and refurbished traditional garden homes in Hue, Vietnam’s former imperial capital. The latter is a passion project for John, who is originally from Hue, and fits with his track record of preserving local heritage and developing compelling product steeped in history.

“We are really proud of what we have achieved so far and I would like to thank our team worldwide for continuing to be proactive and innovative and sharing in the vision we have for the company,” he said. “Since the start we’ve been focused on delivering unique tailored tours in Asia. What sets us apart from other tour operators is that we really believe in developing exclusive products and aim to deliver these to our customers in the most personalized way possible.”

Today, thousands of travelers book tours through the company; the cornerstone of an empire that employs around 250 people worldwide and has offices around Southeast Asia as well as in Europe and the US.

Over the course of the last two decades, Trails of Indochina has picked up several prestigious industry accolades at awards ceremonies such as the World Travel Awards and the Luxury Lifestyle Awards and has expanded its destination portfolio to cover most of Asia.

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