The Ministry of Industry and Trade (MoIT) plans to promote the export of Vietnamese products through foreign-invested enterprises (FIEs) operating in Vietnam and foreign retailers in the country, according to Deputy Minister Ho Thi Kim Thoa.

MoIT has worked with major retailers such as Metro, Big C, AEON, and Lotte in Vietnam to export Vietnamese products to their distribution networks in other countries, Mr. Thoa told a meeting on the results of the “Vietnamese People Prioritize Vietnamese Goods” campaign in the first six months of this year.

Some 200 types of Vietnamese consumer products will be widely sold in South Korea this year, valued at about $1 million, or four times higher than in 2014, due to the support from Lotte Vietnam.

MoIT is also conducting promotion activities with major distributors such as Walmart from the US and Auchan from France regarding the purchase of Vietnamese goods for their networks.

Regarding the domestic market, the proportion of Vietnamese products in distribution channels nationwide is quite high, at up to 90 per cent.  

The campaign has been implemented for six years and gained positive results in changing Vietnamese consumers’ behavior, with more beginning to choose Made in Vietnam goods and having a greater belief in their quality of local products.