Indonesia’s Ministry of Tourism is working with the Embassy of Indonesia in Vietnam and the Indonesian Consulate in Ho Chi Minh City to organize Sales Missions on September 10 in Hanoi and September 12 in Ho Chi Minh City.

The Sales Missions aim to improve networking and business contacts between Indonesian tour sellers and Vietnamese buyers and are expected to have an impact on increasing sales of Indonesian tourism packages in Vietnam.

This is the second time this year such an event has been held in Vietnam, following the first in March in Hanoi.

Addressing the Hanoi event, Indonesian Ambassador H.E. Ibnu Hadi said that Vietnam is a strategic partner of Indonesia in bilateral relations and the two countries are cooperating in multiple fields, including tourism and people exchanges.

The events promote priority destinations in Indonesia that include North Sumatra, Batam, Bali, Yogyakarta, East Java, and West Java, to increase foreign tourist arrivals, especially from Vietnam. The ministry is targeting as many as 123,000 foreign visitors from Vietnam this year.

Business activities carried out at the Sales Missions are Business to Business (B2B) between 22 sellers in the Indonesian tourism industry, consisting of travel agents, tour operators, and hotels, and 40 buyers in the local tourism industry in Vietnam. In this, a Product Knowledge Session will also be held, with three speakers explaining Indonesia’s tourism products, especially Bali & Beyond (Bromo) and Borobudur as super priority destinations, and how to have a good, targeted sales strategy through a B2B approach. Activities are enlivened by art performances, quizzes, and games.

Ambassador Hadi expects that enterprises from two countries will enhance cooperation and contribute to increasing the number of tourists to each.

Vietnam is the fastest-growing inbound country in Southeast Asia, expanding more than 25 per cent and exceeding the average growth of foreign and global tourist arrivals to Indonesia. There has also been extraordinary growth in Vietnam’s outbound travel, totaling 9.77 million in 2018, with just 1 per cent going to Indonesia. The number of Vietnamese arrivals in Indonesia stood at 75,632 in 2018.

The Indonesian Government is supporting certain airlines to conduct more direct flights between Vietnam and Indonesia to attract more tourists, in addition to direct flights from Ho Chi Minh City to Denpasar and Ho Chi Minh City to Jakarta and charter flights from Jakarta and Surabaya to Da Nang, the ambassador added.

As well as the Ministry of Tourism, the Indonesian Embassy, and the Indonesian Consulate in Ho Chi Minh City, various tourism associations in Indonesia such as GIPI, ASITA, PHRI, and ASTINDO and tourism associations in Vietnam, such as the Ho Chi Minh City Tourism Association, are also involved in organizing the events.