Tinder, the world’s most popular app for meeting new people, announced on July 16 its official plans to release a Lite version of the app in emerging markets, starting in Southeast Asia. Tinder Lite is part of the parent company the Match Group’s growth strategy in the region.

Vietnam will be the first market to have access to Tinder Lite, which will roll on the Google Play Store as a separate app in the coming weeks. The app essentially runs faster with less battery consumption and lower network usage for users in data-restricted areas.

The company plans to expand the initial release to other parts of Southeast Asia and South America from there.

Tinder Lite increases the app’s performance and accessibility in emerging areas where data access is limited and mobile app use is more costly for users. It will dramatically improve the download time and includes the quintessential Tinder experience, with features the social app pioneered such as the ability to “Like” or “Nope” profiles, match, and chat with new people who are mutually interested in connecting.

“As the world becomes more connected, it’s essential that Tinder delivers on its fundamental value: giving users everywhere the opportunity to meet new people,” said Mr. Elie Seidman, CEO of Tinder. “Tinder Lite demonstrates our commitment to providing greater access to our expanding global community and creating more moments for our users to connect with people they may have never met otherwise.”

Tinder is the world’s leading app for meeting new people. Available in 190 countries and 40+ languages, it was the highest grossing non-gaming mobile app globally in the first half of this year.