Starbucks Vietnam has introduced a loyalty program called Starbucks Rewards.

Starbucks RewardsTM is a new member-based loyalty program that gives customers rewards for ordering what they love. Members earn one star for every visit to Starbucks where they spend VND40,000.

“Starbucks RewardsTM is an important part of Starbucks’ goal to provide more benefits and create relevant and meaningful relationships with our customers in their interactions with Starbucks,” said Ms. Patricia Marques, General Manager of Starbucks Vietnam. “With the introduction of the loyalty program, we are making every sip of coffee more rewarding. We hope customers embrace the enhanced customer experience that Starbucks RewardsTM provides.”

Starbucks RewardsTM membership is accessible to all Starbucks customers, with two-tiered membership levels offering increasingly greater rewards. Green and Gold offer more surprises, delights and personalization with each tier. Green members will be delighted with a Buy One Get One offer when earn their first five stars and a birthday offer during their birthday month. Gold Level will be treated to a Buy One Get One offer when reach gold and free beverages for every 25 stars earned. Beside these benefits, members will also receive many exclusive offers during the year.

At the same time, Starbucks also launched new flavors for the winter: the new Golden Sesame Caramel Crunch Latte, which joins returning favorites Chestnut White Chocolate Truffle. Each beverage is inspired by the delectable taste of candy confections, and this year’s assortment of winter beverages showcases Starbucks’ espresso artistry and perfectly complements the roasty sweetness of its signature espresso. Each Starbucks Espresso Confection offers an everyday indulgence - the perfect way to celebrate with friends and loved ones during the Lunar New Year and on Valentine’s Day.

“This is the season of coming together and expressing appreciation for our loved ones,” said Ms. Marques. “Our premium espresso offerings are carefully handcrafted and capture this sweet celebration of the season.”

Starbucks also welcomes the return of Guatemala Casi Cielo “almost heaven”, bright and elegant with a smooth cocoa finish and an exquisite cup of coffee that celebrates everything people love about the Antigua region of Guatemala. From the tree to your cup, these coffees are a labor of love and ideal gifts for loved ones during the holiday season.

This winter, customers can also enjoy Starbucks® Coffee Wafer Rolls - crisp and buttery cookies infused with coffee in a decorative tin that makes the perfect gift for friends and family.

For the Tet holidays and Valentine’s Day, Starbucks also offers merchandise collections designed in the spirit of the Lunar New Year and Valentine’s Day. The merchandise collections offer many choices for customers to choose the perfect gift for their families and friends this season.

Starbucks Vietnam opened its first store in Ho Chi Minh City in February 2013 and now has 26 coffee shops in Ho Chi Minh City and Hanoi.