Grab, the leading everyday super app in Southeast Asia, announced on January 13 the appointment of Nguyen Thai Hai Van as Managing Director of Grab in Vietnam, effective from February.

Ms. Van will oversee business strategy and operations across all of Grab’s businesses in Vietnam. She will continue to drive the growth of ride-hailing, on-demand food delivery, logistics, and fintech (financial technology) across Vietnam, so as to expand the benefits of the digital economy to millions more Vietnamese people and small businesses.

Ms. Van joined Grab Vietnam on November 1 last year after a successful 17-year career at Unilever Vietnam. She brings with her a deep commercial and customer engagement experience, having run P&L and marketing for Unilever in Vietnam and regionally across varied product lines. She is also Co-Chair of the Vietnam Mobile Marketing Association.

“We warmly welcome Ms. Van into our Grab family,” said Mr. Russell Cohen, Head of Regional Operations of Grab. “It has been in our long-term leadership planning to appoint a Vietnamese head to lead the country.”

“I am delighted to have found Ms. Van, who shares Grab’s passion to use technology to elevate the quality of life for all Vietnamese people. I believe her love and commitment for her country and people, coupled with deep understanding of local conditions and users’ needs, will drive closer collaboration with Vietnamese Government and business stakeholders towards fulfilling our Grab For Good mission in Vietnam.”

Ms. Van succeeds Mr. Jerry Lim, who will return home to a Singapore-based role as Regional Head of Customer Experience. He will reunite with his family after having spent three years apart while he was the Country Head of Grab Vietnam.

With Jerry’s customer-first focus and experience in leading operational excellence and efficiency, he will lead Grab’s customer experience teams across eight Southeast Asian countries, including Vietnam, to put greater focus on customer self-service, automation, and artificial intelligence.

“We appreciate Jerry’s dedication to Grab Vietnam,” Mr. Cohen said. “When he first arrived, we were only in two cities - Ho Chi Minh City and Hanoi. In three years, together with the dedication of the Vietnam team, he has expanded Grab Vietnam’s business to 43 cities and provinces, serving the everyday convenience of millions of Vietnamese users.”

“Through his leadership, we’ve uplifted the livelihoods of hundreds of thousands of driver-partners, with accumulated earnings of nearly $1 billion. Jerry has also built GrabFood business in Vietnam from scratch, empowering Vietnamese micro-entrepreneurs and small businesses to digitize and grow. Jerry has left behind a thriving business and a talented Grab Vietnam team, a legacy that Ms. Van will continue.”

Mr. Lim also built a strong foundation by deepening relationships with both local and central governments in Vietnam and businesses in the country.