Central Group Vietnam officially introduced GO! My Tho on November 14, the most modern shopping mall in the Mekong Delta’s Tien Giang province.

Located in the provincial capital of My Tho, GO! My Tho consists of three floors with a total floor area of 18,742 sq m and meets all basic and daily needs and more with value-for-money prices. It’s also the ideal destination for families and the local community, and has free parking for up to 1,500 motorbikes and 150 motor cars.

Food, consumer goods, apparel, accessories, fashion and lifestyle items, and electrical home appliances are all available, and the mall also features innovative playground and entertainment services for customers to enjoy.

The shopping mall lobby impresses with its high ceilings, modern décor, and glass panels that maximize natural light.

The ceiling is decorated with special patterns in the shape of boats, which are an icon in the Mekong Delta, in a modern style. Customers will feel comfortable as soon as they enter the spacious, airy, and modern ambience of the mall.

An original feature of GO! My Tho is a smart and unique layout of “Eat - Shop - Play”. Food and beverages, shopping, and entertainment are now easier and more convenient as customers can access all in one destination.

GO! My Tho offers a food court, coffee and tea shops, restaurants, fresh and grocery shopping, and other retail outlets, as well as a playground and entertainment from trusted brands and tenants.

It has also opened up business opportunities for local producers, farming cooperatives, and tenants, signing contracts with local enterprises such as Hoa Loc Cooperatives (Cai Be, Tien Giang), for mangoes, and My Tinh An Cooperatives (Cho Gao, Tien Giang) for dragon fruit, among others.

Not only contributing to the local economy of Tien Giang province, GO! My Tho will also create over 1,000 jobs.

Mr. Philippe Broianigo, Group CEO of the Central Group Vietnam, said that Tien Giang was selected for the first GO! My Tho because of its potential in socioeconomic development, its prime location, and lifestyle trends being on the right track with rapid growth. “GO! My Tho is a milestone achievement towards our vision of contributing to Vietnam’s prosperity and enhancing quality of life, because at GO! My Tho all families and the local community can experience integrated services and a ‘break-through’ in store layout, which makes it an easy and convenient all-in-one destination offering value-for-money,” he said. “In our two-week test run before opening, we witnessed large crowds of customers coming to eat, shop, and play, especially in the food court. It was very encouraging and a positive indication that GO! My Tho has been well received and supported by local people.”

Mr. Le Van Nghia, Deputy Chairman of the Tien Giang Provincial People’s Committee, said the investment by Central Group Vietnam into the province contributes to its economic development, especially in trade and services. “The investment by My Tho Trading and Services Mall has strongly contributed to the development of commerce, services and tourism, enhancing the efficiency of trade activities and at the same time highlighting My Tho as being qualified as a Tier-1 urban city,” he added. “The mall has also contributed to stability and socioeconomic development in My Tho in particular and in Tien Giang province in general.”