Paradise Vietnam has opened its first dining venue in Da Nang, Ngon Villa Danang.

Ngon Villa Danang is a 150-seat, all-you-can-eat-style restaurant in central Vietnam’s largest city. “This is a brand-new concept in Da Nang,” said Mr. Nguyen Cao Son, Chief Operating Officer at Paradise Vietnam. “And so far, so good. Local people and tourists alike already love it.”

Ngon Villa Danang serves up Da Nang specialties at two price points, VND295,000 ($13) per person and VND395,000 ($17) per person, with the more expensive option designed to offer a more complete culinary experience.

Signature dishes include “nem nuong Quang Nam” (grilled sour pork in banana leaves), “cua bay sot me” (stir-fried soft shell crab with tamarind sauce), and “vit sot chanh leo” (braised duck with passion fruit).

The new restaurant is on popular Le Quang Dao Street and within walking distance of My Khe Beach, which Forbes magazine voted one of the six most attractive beaches in the world in 2013.

Like its namesake in Hanoi, Ngon Villa Danang entices with indoor and outdoor seating and a relaxed-yet-refined atmosphere.

“The setting is beautiful,” said Mr. Cao Son. “Design-wise, it’s colorful, airy and contemporary, and architecturally it evokes a bygone era, housed as it is in an exquisitely restored French villa. It’s the perfect addition to our growing portfolio.”

Paradise Vietnam, which was founded in 2008 as a Ha Long Bay cruise operator, also owns and manages HOME Hoi An, HOME Hanoi, HOME Finest Saigon, Mam Saigon, The Chopsticks Saigon, and 1958 in Ha Long Bay.

All consistently rank on TripAdvisor among the Top 10 dining venues in their respective destinations.

The group’s next opening is slated for September, when it debuts its first restaurant in the ancient city of Hue.