Paradise Cruises, the leading luxury cruise provider in famed Ha Long Bay, has launched a limited-time promotion that will end with one lucky customer becoming thousands of dollars richer.

Between now and February 13, anyone booking a cruise with Paradise Cruises through its official website,, will be entered into a lucky draw to win $3,000.

The prize is about five times the cost of a standard overnight cruise with Paradise, which operates nine luxury cruise ships in Ha Long Bay, a UNESCO World Heritage site about four hours by car from Hanoi.

“We wanted to kick off the new year with something different, something special,” said Mr. Nguyen Cao Son, Paradise’s Chief Operating Officer. “And while the contest isn’t over yet, we already know we want to do more of this type of thing in the months to come.”

The Paradise Jackpot Deal winner will be announced on February 28, when the company pulls a number out of a hat.

The contest is designed to encourage travelers to book directly with Paradise and boost its online revenue. “This is the first promotion of its kind in Ha Long Bay and therefore aligns with our long-standing mission of standing apart from the competition,” Mr. Son added.

Indeed, last year Paradise became the first cruise provider in Ha Long Bay to offer all-inclusive packages to guests. It also launched several new products, including Paradise Prestige, a two-night continuous cruise of a caliber never previously seen in the bay.

This year, the decade-old brand will roll out a new website in concert with a fresh marketing strategy devised late last year.

Paradise Cruises is part of Paradise Vietnam, which also owns and operates a pair of upscale hotels in Ha Long Bay and seven highly-rated restaurants around the country.