Organized biannually, the 7th Da Lat Flower Festival is set to take place from December 23 to 27 in the central highlands city of Da Lat, Lam Dong province. The opening ceremony will be held at 8pm on December 23 at Lam Vien Square, with 500 artists on stage.

With the theme “Flower Da Lat - Magic Crystallization from a Peaceful Land”, some 30 fresh flower spaces will be set up around Xuan Huong Lake in the city center, one of its most popular sites, as well as in parks, streets, residential areas, and popular tourist areas.

A total of 15 major events and more than 30 supporting events will also be organized, with a focus on promoting the Da Lat flower and tourism brands through four key products: vegetables, flowers, Arabica coffee, and eco-tourism.

Highlights include a fashion show featuring silk ao dai (the traditional Vietnamese dress), trade fairs and seminars calling for more investment to Da Lat, a wine tasting event to promote Da Lat’s wine producing industry, a ceremony honoring local tea and silk products, and concerts and street parades.

To promote international exchange, the festival also offers a chance for countries such as South Korea, the Netherlands, and Japan to participate in artistic performances and flower displays.

The Da Lat Flower Festival aims to honor the value of flowers and floriculture by exhibiting flowers, vegetables, and ornamental plants from local and other regions in Vietnam and other countries around the world, as well as promote the local tourism sector. Enterprises and individuals in Vietnam are encouraged and called upon to join in events to promote Vietnamese agricultural products.

The Da Lat Flower Festival 2015 welcomed 450,000 visitors, 30 per cent more than the 2013 festival.

Situated 1,500 meters above sea level on the Langbiang Plateau in the southern reaches of the central highlands, Da Lat is endowed by nature with an average annual temperature of 25C and beautiful landscapes surrounded by mountain ranges and forests, especially pine forests. It’s decorated with colorful carpets of flowers everywhere, from large fields in valleys to street sidewalks, and is home to over 40 different species of chrysanthemums, 15 species of roses, and about 300 varieties of orchids. It’s known as one of Vietnam’s most poetic spots and is charmingly described as the “City of Love”, the “City of Thousands of Pine Trees”, the “City of Mist”, and, most commonly, the “City of Flowers”.