Global payment and technology firm Mastercard announced on April 3 the appointment of Ms. Winnie Wong as Country Manager for Vietnam.

Ms. Wong will support Mastercard’s expansion into digital payments options in Vietnam and will play a key role in engaging with regulators and stakeholders to support the Vietnamese Government’s plan to reduce cash payments to less than 10 per cent by 2020.

Based in Ho Chi Minh City, Ms. Wong brings more than 15 years of experience in commercial payments solutions. Since joining Mastercard in Singapore in 2013, she worked with governments and corporations to spearhead the adoption of B2B platforms to help improve the efficiency and transparency of cross-border trade in Asia-Pacific.

Ms. Wong’s appointment demonstrates Mastercard’s commitment to developing Vietnam’s contactless market. With her extensive experience in payment solutions, she will offer deep insights into industry best practices that will help the government achieve its cashless agenda and showcase Mastercard’s best-in-class products and services.

“It’s an exciting time for Mastercard in Vietnam,” said Mr. Ari Sarker, Co-President, Mastercard Asia Pacific. “There is tremendous interest and support from both public and private stakeholders to drive the country’s transformation into a digital economy. Vietnam’s strong fintech culture also creates great opportunities for innovation and the accelerated scaling of new technologies. Mastercard is encouraged by the push across the region to develop a more connected and inclusive cashless society.”

“I am thrilled to manage Mastercard’s expansion in one of Southeast Asia’s most dynamic and fastest growing markets,” Ms. Wong said. “Cashless payments on smartphones are growing at an incredible rate, and this is rapidly changing the way consumers make transactions. By providing an ecosystem for safe and secure payments, Mastercard will enable Vietnam’s businesses and consumers to seize the benefits and convenience of going cashless.”

Ms. Wong brings more than two decades of experience across Asia-Pacific in the banking and consumer goods sectors and holds a Bachelor of Business Administration (Honors) from Universiti Putra Malaysia.