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Vietnam Today

OTAs finding favor

Released at: 15:16, 18/05/2019

OTAs finding favor

Photo: Viet Tuan

Online travel agencies (OTAs) in Vietnam are striving to capture the opportunities created by the country's booming tourism market.

by Khanh Chi & Linh Ngoc

Criteo S.A., an advertising platform for the open internet, last month announced a partnership with Tugo, one of Vietnam’s leading travel startups, and five major national airlines in the region, to create a seamless purchase experience for premium tour programs and meet the growing demand for premium travel services in Vietnam.

The country’s online travel market has bloomed in recent years, according to the e-Conomy SEA 2018 report from Google and Temasek released in November last year, which predicted a sharp increase in the value of Southeast Asia’s online tourism market from $21.6 billion in 2015 to $89