13:21 (GMT +7) - Friday 16/11/2018

Vietnam Today

Excellent local brands to be honored by Asia-Pacific Brands Foundation

Released at: 08:15, 15/09/2018

Excellent local brands to be honored by Asia-Pacific Brands Foundation

Dr. KK Johan, Founder and President of APBF, introduces the golden trophy for the world's best brand (Photo: congthuong.vn)

Vietnamese brands winning BrandLaureate Special Edition World Awards 2018 will be honored in Vietnam in November.

by Linh Chi

Vietnamese brands that win at the BrandLaureate Special Edition World Awards 2018 will be honored at an awards ceremony in Hanoi in November, according to the Vietnam News Agency.

The Asia-Pacific Brands Foundation (APBF) announced the Awards, which aim to promote the importance of brands in general and enhance Vietnamese trademarks in particular, at a press conference in Hanoi on September 13.

The prestigious awards are designed for organizations and individuals who have succeeded in branding in Vietnam, with their brands honored and recognized by the business community and consumers.

Dr. KK Johan, Founder and President of the APBF, was quoted as saying that, in Vietnam, this year’s awards will honor the sports sector for its outstanding achievements and breakthroughs in winning the hearts of Vietnamese people.

The criteria for award winners include branding strategy, branding culture, unified branding communications, creativeness of the brand, and brand effectiveness. 

The BrandLaureate is the highest award for brands and branding in the world and held in different countries to honor the best brands in branding activities.

In 2017 it was featured in Vietnam for the first time, honoring 40 businesses and individuals, including Vietcombank, Vinamilk, Keppel Land Vietnam, Lotte Vietnam, and RMIT Vietnam.

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