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Vietnam Today

3rd Vietnam Rice Festival opens in Mekong Delta

Released at: 14:20, 20/12/2018

3rd Vietnam Rice Festival opens in Mekong Delta

Photo: VNA

Long An province kicks off rice festival and introduces new Vietnam rice trademark.

by Hong Nhung

The third Vietnam Rice Festival got underway in the Mekong Delta’s Long An province on December 18, with over 1,100 exhibitors.

Vietnam’s new rice brand logo was unveiled on the same day, with the winning logo featuring an ear of rice with rice leaves shaped in the image of legendary birds.

The Ministry of Agriculture and Rural Development (MARD) last year launched a logo design contest for the Vietnamese rice trademark with the aim of promoting the reputation of the country’s rice.

The week-long festival aims to introduce and promote the potential and advantages of Long An province and the Mekong Delta region in terms of economy, culture, and social affairs. It also allows domestic and foreign organizations, businesses, and investors to seek cooperation opportunities.

It is being run by the Vietnam Farmer’s Union, MARD, and the Long An Provincial People’s Committee.

“Vietnam is the world’s second-largest rice exporter,” said Mr. Nguyen Van Duoc, Deputy Chairman of the Provincial People’s Committee. “Each year Long An produces 2.8 million tons. We hope that following this festival and the announcement of the logo for Vietnam’s national rice brand, Vietnamese rice will become known more widely around the world and contribute more to national development and boost farmers’ incomes.”

Vice Chairman of the Vietnam Farmer’s Union, Mr. Luong Quoc Doan, said the festival is an important part of the country’s strategy for agricultural development and rice production and export. It also affirms the key economic role and brand of Vietnamese rice in the global market.

It features a wide range of activities, including a trade fair on Vietnamese rice involving more than 600 businesses and localities and workshops on climate change adaptation and rice brand development.

The first edition of the festival was in 2009, in Hau Giang province.

In the past few months, rice has been the fastest-growing currency earner among agriculture, forestry and fisheries products. From January to November this year, Vietnam exported 5.7 million tons worth $2.86 billion, up 16.8 per cent year-on-year in terms of value.

The number of Vietnam’s rice export markets has increased to 150 countries and territories from 60 in the last three years. Apart from traditional markets, more Vietnamese rice has reached Latin America and the Middle East.

The Ministry of Industry and Trade forecast that rice exports will hit 6.2 million tons this year, up 6.6 per cent annually, bringing home nearly $3.12 billion, up 18.5 per cent year-on-year.

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