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Vietnam Cuisine Culture Association created

Released at: 11:19, 13/10/2017

Vietnam Cuisine Culture Association created

Pho dish. Photo: Plo.vn

Association launched to preserve, develop and promote Vietnamese cuisine to the world.

by Le Diem

The Vietnam Cuisine Culture Association has been launched, aimed at preserving, developing, and promoting Vietnamese cuisine to the world.

To develop the country’s cuisine culture as a national brand, the Association will build food centers and museums around Vietnam, allowing local people and international tourists to explore and enjoy Vietnamese cuisine.

Other activities will be held, such as opening cooking and bartender training schools and implementing promotional programs both inside and outside of the country to introduce Vietnamese dishes and encourage more people to discover them.

The Association will also verify suppliers of safe food and introduce them to consumers.

Its work is expected to contribute a great deal to tourism development, as restaurants and related services account for 70 per cent of the sector’s revenue.

Talking about the Association’s targets, Mr. Nguyen Van Tuan, Director General of the Vietnam National Administration of Tourism, said it is crucial to develop the country’s cuisine culture into an outstanding tourism product, as Vietnam has thousands of diverse dishes, including those popular among international visitors, like pho, nem (spring rolls), and bun cha (grilled pork with noodles and fish sauce). The Association should also help to introduce Vietnamese food to international visitors, he added.

The Association has selected an executive board with 33 members. Mr. Nguyen Quoc Ky, General Director of Vietravel, one of the country’s leading tour operators, was elected as Chairman of the Association for 2017-2022 tenure.

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