21:55 (GMT +7) - Monday 24/07/2017

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Suntory companies continue to pervade clean water protection mission

Released at: 08:57, 08/05/2017

Suntory companies continue to pervade clean water protection mission

Representatives from Suntory companies and students from a primary school at the event (Source: Suntory)

"Mizuiku – I Love Clean Water" project is company's sustainable commitment to its business philosophy of "In Harmony with People and Nature", says official from Suntory Group.

by Nguyen Quoc

Suntory Holdings Limited (SHD) and Suntory PepsiCo Vietnam Beverage (SPVB), in coordination with the Central Council of the Ho Chi Minh Young Pioneer Organization, the Ministry of Education and Training, and the Vietnam National Union of Students recently launched a kick-off ceremony for the “2017 Mizuiku - I Love Clean Water” project in Ben Tre city in the Mekong Delta province of Ben Tre.

The event was organized to mark the Month of Youth (March 2017) and World Water Day (March 22).

Participating in the ceremony were Mr. Nguyen Long Hai, Secretary of the Central Committee of the Ho Chi Minh Communist Youth Union and Chairman of the Central Council of the Ho Chi Minh Young Pioneer Organization, Mr. Naiki Kenji, Senior General Manager, Corporate Communication Division of Suntory Holding Limited, Mr. Uday Shankhar Sinha, CEO & GD of SPVB, and representatives from the Ministry of Education and Training, the Vietnam National Union of Students, the Future Health and Community Development Education Center (Future Center), the local Council of the Ho Chi Minh Young Pioneer Organization, and more than 200 teachers, persons in charge of kids from cities and provinces, and around 1,300 students in Ben Tre province.

As a highly meaningful educational propaganda program, the event focused on educating children about the importance of fresh and clean water for wellbeing and prosperity of humankind, thus enabling them to protect themselves with hygiene and initiatives to save water resources. The program has been deployed in Japan by Suntory Group since 2004. Vietnam is the first country other than Japan developing the project. In 2015-2016, the project was funded by SHD Japan and SPVB and was carried out in coordination with local authorities, schools, Live & Learn, and the Future Center in Hanoi, Bac Ninh and Ho Chi Minh City. The project has hosted 400 classes for about 5,000 students, 16 water festival days for over 7,700 students, 15 fieldtrips to SPVB’s factories for about 1,300 students, and the establishment of water filter systems and restrooms for over 16 schools participating in the program and thousands of students, teachers and people in the localities benefiting from the project.

Building on that success during two years of deployment in Vietnam, 2017 marks a new milestone of the “Mizuiku – I Love Clean Water” project with a nationwide scale via the strategic cooperation among SHD and SPVB and the Central Council of Ho Chi Minh Young Pioneer Organization, the Vietnam National Union of Students, and the companionship of the Ministry of Education and Training for the 2017-2019 period. The project will be deployed at 30 elementary schools in Bac Ninh, Hanoi, Ho Chi Minh City, and Ben Tre. Key activities are to hold a kick-off ceremony in Ben Tre province, to present ten elementary schools participating in 2016 with project materials, to train teachers and persons in charge of kids in cities and provinces, to launch Water Festival Day, to organize factory tours for students from the schools participating in this year’s programs, and to build around eleven clean water systems at schools and in the community, etc.

Besides scaling up the project nationwide, from 2017 onwards the “Mizuiku - I Love Clean Water” project will have new bright spots by promoting the project documents to elementary schools, build websites, and step-by-step build up online training programs. This will be an effective tool for bringing the program’s teaching and learning knowledge in a wide convenient lively way to teachers, volunteers, and students nationwide.

In the first lesson at the launch ceremony, students at Ben Tre Elementary School had opportunities to be exposed to exhibitions, lively paintings, and short animated films, which helped to deliver useful and practical messages on water scarcity all over the world in general and in Vietnam in particular. This will raise awareness among children about the importance of clean water resources for a better life as well as how to protect themselves with proper hygiene in the face of alarming water pollution.

Speaking at the ceremony, Mr. Hai said: “Clean water is a rare and precious resource, and scientists have predicted over the next decade more than 4 billion people will not have access to clean water for at least one month each year. However, every day we are still using it wastefully and polluting the water source. The ‘Mizuiku - I Love Clean Water’ program will help children and teachers spread to parents in particular and the community in general awareness about protecting clean water, the environment, and our lives.”

Mr. Naiki Kenji (Source: Suntory)

For his part, Mr. Naiki Kenji, Senior Head of Communications at Suntory Holdings, said: “As a beverage company, Suntory Holdings in general and Suntory PepsiCo Vietnam in particular always strive to contribute to protecting clean water as one of the most precious natural resources of mankind. ‘Mizuiku - I Love Clean Water’ is our sustainable commitment to our business philosophy ‘In Harmony with People and Nature’. With the expansion, from the north to the south in 2015 - 2016, the program expanded to Ben Tre province in 2017 and we expect it will have a positive impact on Vietnamese elementary students who will take a key role in environmental protection in the future, just as the project has been effective in Japan. The strategic cooperation among SHD, SPVB, the Central Council of the Ho Chi Minh Young Pioneer Organization, the Vietnam National Union of Students, and the companionship of the Ministry of Education and Training in 2017-2019 mark a significant milestone for the project to expand nationally and develop both in terms of quality and quantity, and bring more benefits to the community.”

 

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