07:26 (GMT +7) - Sunday 22/09/2019

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Southern Fruit Festival 2019 gets underway

Released at: 13:47, 01/06/2019

Southern Fruit Festival 2019 gets underway

Photo: Suoi Tien Culture Tourism JSC

Festival introducing fruit as a specialty of the southern region, with discounts and a series of activities.

by Le Diem

The 15th Southern Fruit Festival is being held from June 1 to August 31 at the Suoi Tien Cultural Park in District 9, Ho Chi Minh City, by the city’s Department of Agriculture and Rural Development, Department of Tourism, and Department of Industry and Trade, and the Suoi Tien Culture Tourism JSC, with support from the city’s People’s Committee.

The festival introduces delights from the “kingdom of fruit” in the south and Mekong Delta and promotes the trademark of southern fruit in particular and of Vietnamese fruit in general.

It has attracted nearly 800 fruit and vegetable growers, farms, and businesses from 19 cities and provinces throughout the country, who have brought fruit such as Nam Roi grapefruit from Vinh Long province, Cai Mon durian from Ben Tre province, Hoa Loc mango from Tien Giang province, and many types of jackfruit, guava, avocado, grapes, mangosteen, mandarin, and others.

The fruit are being introduced at a replica floating market - the traditional market of southern people. Visitors will have the opportunity to purchase fruit at discounts of 20-30 per cent.

There will be various activities, including a fruit contest, fruit and vegetable carving art, a fruit parade, an ornamental tree and animal exhibition, a display on agriculture and farm machinery, the making of a variety of fruit drinks and dishes, artistic performances, and traditional games.

Embroidered products, lacquer ware, and traditional products from craft villages will also be on display.

Shopping malls and supermarkets in the region will also display Vietnamese fruit to promote them among consumers.

The Southern Fruit Festival is an annual activity held by Ho Chi Minh City to reflect and honor agricultural products from farmers in the south in general and the Mekong Delta in particular. Since the first holding, it has become a unique tourism product, contributing to mutual cultural exchange with other countries in region.

Vietnamese fruit and vegetables are now exported to more than 60 countries and territories, with China, the US, South Korea, Japan, the Netherlands, Malaysia, Thailand, and Australia among the biggest importers. The government expects export revenue to reach $4.5 billion this year and $5 billion in 2020 due to increasing consumption both at home and abroad.

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