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South Korea's largest province opens tourism promotion center in Hanoi

Released at: 12:40, 29/07/2019

South Korea's largest province opens tourism promotion center in Hanoi

Photo: Vccinews.vn

Gyeongsangbuk-do tourism promotion center to introduce province's beauty to Vietnamese travelers and tighten relationship between two countries.

by Le Diem

Gyeongsangbuk-do, the largest province in South Korea, has opened a tourism promotion center in Hanoi, making it the first of the country’s provinces to have a tourism promotion office in Vietnam.

Located at 1 Dinh Le Street in central Hoan Kiem district, the center will conduct marketing programs to introduce images of Gyeongsangbuk-do and attract more Vietnamese tourists.

The center will also cooperate with travel businesses in Vietnam for fam (familiarization) trips to Gyeongsangbuk-do to develop products suitable for the Vietnamese market. It will work with the Korean Tourism Organization (KTO) to organize events to strengthen cultural exchanges between Vietnam and South Korea, contributing to the friendship between the two countries.

The number of Vietnamese tourists to South Korea has increased remarkably in recent years but generally only visit familiar tourist destinations such as Seoul and Jeju, while Gyeongsangbuk-do remains a new destination, according to Mr. Kim Seong Jo, Chief Representative of Gyeongsangbuk-do Province’s Culture and Tourism Department.

Located in the Southeast region of South Korea, Gyeongsangbuk-do is known for its many monuments recognized by UNESCO as world cultural heritages and features the country’s rich traditional culture, with influences from Confucianism, ancient villages, pagodas, and traditional festivals. It is also endowed with a 335-km-long coastline with beautiful landscapes. Visitors can fly from Hanoi to Daegu or Busan and then travel by car for about an hour to reach the province.

Gyeongsangbuk-do’s tourism promotion center in Hanoi is expected to help Vietnamese learn more about the province and attract around 20,000 Vietnamese tourists this year.

The first Vietnam Tourism Promotion Office in South Korea was opened last month, to promote tourism cooperation between the two countries.

The number of Vietnamese visitors to South Korea has increased by about four-fold in the last five years. In 2013, around 117,000 Vietnamese visitors went to South Korea and the figure rose to nearly 460,000 in 2018. Some 277,000 Vietnamese travelers visited South Korea in the first half of this year, an increase of 32.1 per cent against the same period of 2018, according to KTO.

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