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RMIT University Vietnam launches three new programs

Released at: 11:26, 31/08/2017

RMIT University Vietnam launches three new programs

Photo: RMIT Vietnam

Bachelors of Digital Marketing, Design Studies, and Languages introduced at campuses in HCMC and Hanoi.

by Hai Van

RMIT University Vietnam has launched three new programs: Bachelor of Digital Marketing, Bachelor of Design Studies, and Bachelor of Languages, at its campuses in Ho Chi Minh City and Hanoi.

RMIT Vietnam President, Professor Gael McDonald, said the new programs were designed to respond to the market’s urgent needs for specific skills in evolving fields.

“Industry is telling us they need human resources in areas such as digital-based marketing, application, design, as well as language proficiency and cultural insight,” she said. “Industry is also telling us they value graduates who enter the workforce with soft skills.”

The three-year programs have an English requirement of IELTS 6.5 or equivalent. Enrolments for Semester 3 will be accepted in October.

RMIT Vietnam’s new Bachelor of Digital Marketing not only equips students in traditional marketing competencies such as market research and brand management but also develops the digital-based marketing skills needed in today’s changing business environment, skills like maximizing digital channels, mobile marketing, and keeping abreast of new digital marketing trends.

Meanwhile, designers in Vietnam need to be able to adapt to changes in the business and social environment. They also need professional skills and confidence in order to collaborate and create the most effective design products.

The Bachelor of Design Studies is intended to contribute to the acquisition of these skills, particularly for the consumer goods industry. Thanks to the flexible nature of the program, students are able to choose one or two specializations, including graphics and visual communication, illustration and imaging, environment and interiors, fashion, and mixed reality.

Students who study a Bachelor of Languages degree will take advantage of the English-speaking environment at RMIT Vietnam. Depending on the majors they choose, students will be equipped with advanced translating and interpreting skills, accompanied by vocabulary and understanding of specific subject areas, or will be taught a new language (currently Japanese) in addition to English.

RMIT has also introduced new Bachelor of Tourism and Hospitality Management program. “The 24 courses of study over three years reflect international standards and a global outlook, while also staying connected to our communities through localized content and practical experience,” Associate Professor Mathews Nkhoma said.

The program, which was benchmarked across leading tourism and hospitality programs in Switzerland, the US, and Australia, stands out from other degrees, as students benefit from a three-month flagship industry internship in their final semester. Students will also develop the soft skills and specific career-focused attributes vital for success in this exciting industry.

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