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Project preventing neonatal jaundice underway

Released at: 21:59, 20/08/2019

Project preventing neonatal jaundice underway

Photo: Reckitt Benckiser Vietnam

Ministry of Health and Reckitt Benckiser Group officially launch OSCAR project on August 20 in Hanoi.

by Doanh Doanh

The Maternal and Child Health Department (MCHD) at the Ministry of Health and the Reckitt Benckiser Group Plc. (RB) officially launched the OSCAR project and signed a memorandum in Hanoi on August 20 on carrying out activities aimed at the prevention of neonatal jaundice.

With the first phase worth of over VND10 billion ($429,185), RB will sponsor 100 phototherapy devices for the treatment of neonatal jaundice in 96 province and district-level hospitals in ten cities and provinces around the country.

RB will also support the development and distribution of training materials on the early detection, diagnosis, and treatment of the disease among healthcare workers as well as provide documents and information on the disease for parents. In cooperation with RB, MCHD will provide professional support throughout the project implementation phase.

Each phototherapy device can operate for at least 44,000 hours (approximately five years). Health experts expect the 100 phototherapy devices will be able support the early treatment of neonatal jaundice in least 150,000 newborns over the course of these five years.

Professor Dr. Nguyen Viet Tien, Acting Deputy Minister of Health, said that neonatal jaundice is one of the most common diseases in newborns. “The OSCAR project initiated by RB to prevent neonatal jaundice will help mothers and caregivers detect the disease early while improving knowledge and skills for healthcare workers about early detection and effective treatment, to help ease the burden on families and society and reduce infant mortality,” he said.

“RB is a growing community that is present in over 60 countries and territories with more than 40,000 talented and responsible partners, aiming to make the world a happier and healthier place,” said Mr. Bech Soren, General Manager of Reckitt Benckiser Vietnam. “In Vietnam, we’re committed to supporting community health improvement projects, especially for mothers and children. Our leading global brand, Mead Johnson, has had fantastic cooperation with healthcare professionals and the Ministry of Health.”

The first community project in Vietnam is screening, diagnosis and treatment of some congenital metabolic disorders (metabolics), he added. RB has sponsored solutions and specialty milk for infants and young children who have congenital metabolic disorders. The project began in 2014 and has saved over 250 children in its five years. The second community project is OSCAR, which targets minimizing infant mortality and complications caused by neonatal jaundice.

“With efforts from RB and strong support from MCHD, I believe the OSCAR project will bring joy to parents when witnessing their children grow up healthily and happily,” Mr. Soren said. “This is meaningful for RB’s sustainability target in the world and in Vietnam.”

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