12:32 (GMT +7) - Thursday 09/07/2020


Italian wine on show

Released at: 09:30, 29/11/2018

Italian wine on show

Photo: Thuy Duong

Thirty-one wineries from 12 regions of Italy displaying hundreds of different wines at exhibitions in Hanoi and HCMC.

by Jessica Nguyen

The Italian Trade Agency (ITA), with support from the Embassy of Italy in Vietnam and the Consulate General of Italy in Ho Chi Minh City, is organizing “Borsa Vini Italiani 2018” in Ho Chi Minh City and Hanoi from November 28 to 30.

Thirty-one wineries from 12 regions in Italy will showcase their wine in both cities. Winemakers from northern Italy are from Piedmont, Lombardy, Veneto, Friuli-Venezia Giulia, and Emilia Romagna, while those from central Italy are from Tuscany and Marche and those from the south are from Campania, Apulia, Calabria, Sicily and Sardinia. Of the 31, eleven are special wineries from the south. All are introducing excellent wines that are quite new in the international market.

“With $88 million in wine imported into Vietnam in 2017 and growth of 27.4 per cent on average over the last four years, I am optimistic about the future of Italian wine here,” said Mr. Paolo Lemma, Trade Commissioner at ITA in Vietnam. “Vietnam’s wine market is highly attractive to Italian wine exporters.”

Ranking third among wine suppliers to Vietnam, after France and Chile, Italian wine held an 11.2 per cent market share in 2017. In the last five years, the average annual increase of Vietnam’s wine imports from Italy has been 42.2 per cent, reaching a record $9.8 million last year.

2017 was the third year in a row that Italian wine held top spot in the world, with about 4.3 billion liters exported worth more than $6.82 billion. Main markets are the US, Germany, Great Britain, Switzerland, Canada and France. In Asia, following Japan and China (including Hong Kong), ASEAN countries imported Italian wine worth $47.29 million, of which the top three importers were Singapore, Thailand and Vietnam.

Occupying a large space at the Food - Hotel- Hanoi (FHH2018) exhibition at the I.C.E National Exhibition Centre, 91 Tran Hung Dao Street, the Italian wine booths are always crowded. Visitors have the chance to taste wine, discuss potential cooperation, and attend seminars on food and wine pairing.

“We plan to launch more wine trade fairs to introduce our ‘national beverage’ to Vietnamese consumers,” said Mr. Lemma. “I also believe that, with extremely competitive prices, Italian wines will soon become familiar among local people.”

He also shared his personal experience in pairing Vietnamese food with Italian wine. “Having a glass of red wine while eating ‘pho bo’ (noodle soup with beef) is outstanding,” he said. “Italian wine helps support the digestion process, and at the same time helps raise the strong taste of a hot bowl of noodle soup.”

He expects white wine to become more popular in the country, since “the Vietnamese habit of eating vegetables, fish and seafood rather than meat as well as the hot weather will make white wine the best pairing,” he said.

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