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AkzoNobel unveils Tranquil Dawn as 2020 Color of the Year

Released at: 14:04, 06/12/2019

AkzoNobel unveils Tranquil Dawn as 2020 Color of the Year

Photo: Khanh Chi (VET)

Paints and coatings firm announces color trend for next year.

by Hong Nhung

AkzoNobel Paints Vietnam has introduced to customers the Color of the Year 2020 - “Tranquil Dawn”. The color was developed through a culmination of extensive trend research by experts around the world.

Inspired by the colors of dawn, Tranquil Dawn is a delicate, fluid shade somewhere between green, blue and grey. It was perfectly designed to capture the essence of what makes people “human” as the dawn of a new decade arrives. According to expert research into global trends, insight and consumer behavior, this color also conveys calm and stability and reflects the widespread desire for a more meaningful existence.

“By transforming key global trends into Color of the Year, this year Tranquil Dawn will continue to bring our customers absolute confidence to choose paint for their sweet home,” said Ms. Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Center.

“This color is reminiscent of a bright morning sky and encapsulates our desire to treasure our most human qualities, which we’ll need in the new decade we are entering. It’s an exciting and inspiring way for us to share our passion for paint with the world.”

AkzoNobel continually invests in global color research as part of their commitment to drive paint expertise forward. Trend research is a vital part of identifying the Color of the Year and it plays a big role in helping AkzoNobel understand customers’ needs and allow them to devise paint to match with that.

“Color is the core of our organization and we understand the importance of their tones and shades and how they enhance the world around us,” said Mr. Oscar Wezenbeek, Managing Director at AkzoNobel Decorative Paints, South East & South Asia.

“In 2020, light and clarity are needed more than ever. People are keen to examine their values and bring new meaning to everyday existence. In an increasingly digitized, superficial world, our global trend research suggests that people are experiencing a desire for positive real-world connections and relationships. Therefore, we bring to our customers Tranquil Dawn - a color to give your home ‘The Human Touch’.”

In 2020, the choice of Tranquil Dawn will inspire four beautiful versatile color palettes. Divided into separate themes, they are known as The Care Palette, The Play Palette, The Meaning Palette, and The Creativity Palette. With the breadth of the four palettes, Tranquil Dawn allows consumers to use it in a way that reflects who they are, how they want to feel, and how they want to live. Beyond home and decorative paints, the same palettes can be applied to other markets such as wood, furniture, consumer electronics, and automotive.

“Colors can transform homes in different ways, giving us a great experience in life,” said Ms. Pamela Phua, General Director of AkzoNobel Paints Vietnam. “AkzoNobel is proud to be the market leader in forecasting color trends. By introducing The Color of the Year 2020, we share the freshest moments of the early morning with our valued customers, which helps them find balance in a digital world, gives them a happy and healthy home for connection, and unique better feelings and inspired ideas.”

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