Photo: Khanh Chi
Deal to allow Savills Vietnam to provide a full-service platform on hotel advisory services in Vietnam’s hospitality market.
Savills Vietnam announced a merger with Alternaty on March 28, a leading hotel advisory company in Indochina, to provide a full-service platform on hotel advisory services in Vietnam’s hospitality market.
The merger highlights Savill’s commitment to accelerating growth in the Asia-Pacific region and particular in Southeast Asia.
The Alternaty team will join the well-established hotel business at Savills to focus on providing hotel advisory services to serve institutional owners, investors, and developers in the hotel and leisure sector.
The merger will give Savills a platform to tap into Indochina’s rapidly growing hospitality markets, in which Vietnam saw a 26 per cent increase in foreign arrivals in 2016. With a growing number of investors actively seeking hotel and resort assets, this will complement Savills’ already substantial investment brokerage platform.
Services in Vietnam will include relevant hotel-related services as:
- Hotel & Resort Market Research
- Feasibility Studies
- Operator Selection & Hotel Management Contract Negotiation
- Asset Management
- Investment Brokerage & Advisory Service
Mr. Mauro Gasparotti, co-founder and Executive Director of Alternaty Vietnam, said “we are delighted to become part of the Savills family and to leverage Savills’ extensive operations, sales and marketing platform in the region. This merger enables us to further our best practices into untapped opportunities in Southeast Asia.”
“Vietnam’s hotel industry is becoming more dynamic as more players enter the growing market, with the number of five-star hotel rooms in 2015 soaring 37 per cent year-on-year to 24,000,” said Mr. Rudolf Hever, co-founder and Managing Director of Alternaty Real Estate. “This growing trend in hotel development can be seen across all hotel segments, with an estimated 15-20 per cent growth in total hotel supply in the short term. Besides the key cities of Ho Chi Minh City and Hanoi, markets such as Phu Quoc Island, Da Nang and Nha Trang are catching investor attention too. The total hotel transaction volume has reached almost $500 million in the last 24 months.”
Mr. Neil MacGregor, Managing Director of Savills Vietnam, said “the Alternaty team, led by Mauro and Rudolf, are well-known as market leaders in Hospitality in Indochina. Their capabilities will add depth to establish a robust platform, offering a complete suite of services for the hotel development lifecycle. Our ability to offer hotel consultancy will expand our capability and boost other Savills Vietnam business lines, including the project management, investment advisory, research & valuation, and agency businesses.”
Founded in 2012, Alternaty is the only local hotel consultancy in Vietnam, with strong local knowledge and contacts and an extensive track record in commercial property, hotel, and resort advisory throughout the Indochina region.