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MoU signed to promote Binh Thuan tourism

Released at: 11:19, 23/09/2019

MoU signed to promote Binh Thuan tourism

Photo: Novaland

Novaland strikes partnership with Professional Golfers' Association of America, International Management Group, and Accor in south-central province.

by Hong Nhung

Vietnamese developer the Novaland Group struck a strategic partnership on September 22 with The Professional Golfers’ Association of America (The PGA of America) and the International Management Group (IMG), a leading global corporation specializing in sports, events, media and fashion, within the framework of south-central Binh Thuan province’s “Investment Promotion Conference 2019”.

Novaland also signed a strategic partnership with French multinational hospitality group Accor, which owns famous brands such as Sofitel, Pullman, Mercure, and Ibis.

At the conference, entitled “Potential Connection - Sustainable Growth”, Binh Thuan focused on directly encouraging strategic enterprises and investors with strong reputations and capabilities to invest in key projects. Calling for investment in infrastructure projects for nation-level sea tourism and sport centers was a top priority.

Together with the national tourism development strategy, as well as the group’s second phase of its development strategy, Novaland has been gradually expanding leisure-tourism property products in tourism destinations with great potential, such as Can Tho, Ba Ria Vung Tau, Phan Thiet in Binh Thuan, and Cam Ranh in Khanh Hoa.

The group strives to cooperate with foreign and domestic consultants and professional operators to create “perfect destinations” for tourists, with the aim of transforming these destinations into tourism-leisure centers and contributing to Vietnam’s mark on the world tourism map.

In Binh Thuan, Novaland has introduced the NovaWorld Phan Thiet entertainment and tourism complex on up to 1,000ha. The project, which includes second home products like townhouses, villas, and shophouses, will build diverse, world-class amenities, including a 220-ha sports complex with a 36-hole international-standard golf course, a 25-ha theme park and water park, a 16-ha beach park, and a commercial center with a conference hall, a food court, and family entertainment area.

The signing with The PGA of America aims to bring a new standard in golf academies and golf courses to Vietnam. The PGA and Novaland will work together to develop world-class golf academies and junior golf programs aimed at producing the champion golfers of the future. The PGA of America will also endorse the exclusive branding of Novaland golf properties in Vietnam.

At the same time, Novaland has partnered with IMG to bring a series of international golf tournaments, featuring some of the world’s best golfers, to Binh Thuan.

“Vietnam is one of the fastest-growing golf tourism markets in the world, and we’re seeing the game of golf utilized as a key vehicle for that growth,” said Mr. Arjun Chowdri, Chief Innovation Officer of The PGA of America. “We are incredibly excited to partner with such a well-renowned company in Novaland, which is committed to the development of the game and will help us position The PGA of America and PGA Professionals at the forefront of that growth.”

“Novaland believes that Binh Thuan will attract many enterprises and will become a desirable tourist destination in both the region and the world,” said Mr. Bui Xuan Huy, CEO of Novaland.

Novaland also signed a cooperation agreement with Accor to manage a series of hotels with a scale of approximately 1,500 rooms located in hospitality properties invested by Novaland in Binh Thuan and Ba Ria Vung Tau. The hotel chain, with the brands Novotel, Mövenpick, MGallery, and Mercure, will offer a comfortable resort experience to domestic and international travelers.

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