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Zalora Vietnam becomes Robin.vn

Released at: 15:51, 17/05/2017

Zalora Vietnam becomes Robin.vn

Photo: Minh Duc

Online fashion platform merges with fellow Central-owned fashion brand Robins.

by Doanh Doanh

Online fashion platform Zalora Vietnam has merged with fellow Central-owned fashion brand Robins to become Robins.vn.

Robins, a subsidiary of Central Retail, one of the largest conglomerates in Southeast Asia, is making deeper forays into Vietnam.

Robins arrived in Vietnam in 2014 and has two department stores, in Crescent Mall, Ho Chi Minh City, and Royal City, Hanoi. It offers 200 brands in seven categories.

Zalora Vietnam, offering more than 700 local and international fashion brands, was bought by Thailand’s Central Group 12 months ago.

In 2016, the Central Group struck a strategic partnership deal with the Nguyen Kim Group to buy a 49 per cent stake in the latter’s subsidiary the Nguyen Kim Trading Joint Stock Co., which operates the Nguyen Kim electronics store chain in Vietnam.

Central Group and Nguyen Kim have acquired Big C Vietnam for $1.05 billion from France’s Casino Group. Big C Vietnam has 33 supermarkets, ten convenience stores, and the e-commerce site Cdiscount.vn.

Industry watchers said Central Group’s acquisition of Zalora Vietnam aims to capitalize on the growth potential in online and offline sales in Vietnam’s retail market where the Thai retail giant has stepped up its presence in recent years.  

Central Group is now active in areas like fashion, electronics, e-commerce, supermarkets, and hotels and resorts in Vietnam. It operates 100 centers and stores nationwide, including four commercial centers, 27 sports shops, 30 fashion stores, one hotel, 21 electronics outlets, an electronics trading enterprise, a fast-moving consumer goods distributor, and 13 supermarkets.

Central Group, which belongs to Thai billionaire Chirathivat, has acquired Zalora’s operations in Thailand. The group is expected to spend around $10 million on each acquisition deal in the two markets, according to techcrunch.com.

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