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Viettel's Bitel the most favored telco in Peru

Released at: 13:23, 05/06/2019

Viettel's Bitel the most favored telco in Peru

Photo: Bitel

Recent survey puts brand's customer satisfaction at highest in South American country.

by Doanh Doanh

Viettel’s brand in Peru, Bitel, has won the trust and satisfaction of customers at the highest level for the products and services it provides. According to a June survey by Arellano, a leading market research and consulting firm in Peru, Bitel is the most popular operator in the country, with a customer satisfaction indicator of 14.46/20 points. According to respondents, they are satisfied with its high quality 4G network service, competitive rates, and thoughtful customer care.

One of the reasons behind customers’ love for Bitel is that it is strongly associated with kindness, timeliness, and humanity. When an 8.0 magnitude earthquake, the strongest for a decade, hit the two Peruvian provinces of Loreto and San Martin in May and caused major losses of life and property, Bitel immediately announced free calls and messages for customers in the two most affected areas. This expressed Bitel’s gratitude to customers at a time they needed help the most, thereby helping Bitel score highly in the eyes of customers.

In addition, having the largest network coverage in Peru is an important advantage that helps Bitel earn customer satisfaction. Despite entering the market after other operators had been doing business for nearly ten years, Bitel is now the largest infrastructure provider in Peru, with more than 26,000 km of fiber optic cable, or 1.5 times higher than the second-ranked operator, Movistar. It also has the largest data coverage area, with nearly 5,300 3G base transceiver stations and 3,400 4G base transceiver stations.

Peru is considered a promising market with a great deal of potential. Such potential, however, is accompanied by fierce competition with long-established operators, namely Movistar (ranked eighth in the world), Claro (ninth in the world) and Entel, which belongs to a Chilean tycoon.

However, Bitel turned a profit after only two years in business. Peru is Viettel’s largest international market, with revenue of $30 million per month on average, among the ten countries where it does business.

Bitel is one of ten companies operated by the Viettel Global Investment Joint Stock Company (Viettel Global - UPCOM: VGI). The Viettel brand boasts outstanding highlights and has won the trust of customers in many countries around the world.

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