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Viettel among 500 most valuable brands

Released at: 12:12, 25/01/2019

Viettel among 500 most valuable brands

Photo: Viettel

Telco giant finds a place on global Brand Finance list.

by Ngoc Lan

Viettel has found a place on Brand Finance’s list of the 500 most valuable brands in the world, with a valuation of $4.316 billion.

Its brand value has risen 35.8 per cent or more than $1 billion since early 2018, primarily due to its presence in ten foreign markets, and proving it has become a highly-competitive enterprise in the international market.

Mr. David Haigh, CEO of Brand Finance, said that every year it conducts an assessment of about 5,000 global brands in 40 different fields based on criteria such as revenue and brand strength. “Being among the 500 most valuable brands in the world proves that Viettel is a strong brand,” he said.

The list cover enterprises in fields such as telecommunications, technology, automotive, and oil and gas, with those ranking highly including Amazon, Apple, Google, Mercedes-Benz, Shell, and Telstra.

Of the 5,000 businesses studied worldwide, some 500 were from Southeast Asia. Only eight regional brands, however, made the list of 500, in telecommunications, oil and gas, and banking.

Brand value is understood as the economic benefit that an enterprise has achieved after its official business. Brand strength is the performance of the business compared with other businesses in the same field.

Brand Finance previously announced its list of the 50 most valuable brands in Vietnam in 2018. Viettel was No. 1 in value, with a valuation of $3.178 billion, up 23.7 per cent compared to 2017 and equal to the total value of the brands ranked second and third.

2018 was a successful year for Viettel in expanding its foreign investment in Asia. Mytel, the Viettel brand in Myanmar, has reached nearly 5 million subscribers after just six months of official business, for a market share of more than 10 per cent.

Service revenue increased 20 per cent, mobile subscribers grew nearly 70 per cent, and cash flow back to Vietnam reached $240 million, up more than 3 per cent against 2017.

Viettel changed its name to the Military Industry and Telecoms Group last year and announced it would move to the fourth stage of its development, with the goals of globalization and leading Industry 4.0.

Brand Finance is the world’s leading brand valuation organization and is based in the UK. In its rankings of the 300 most valuable telecom brands in the world in 2018, Viettel ranked 47th, up one rank compared to 2017.

 

 

 

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