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Vietrade & Korea Institute of Design Promotion sign MoU

Released at: 09:18, 27/10/2016

Vietrade & Korea Institute of Design Promotion sign MoU

Photo: Hai Van

Two to work together in improving Vietnam's design industry.

by Hai Van

The Vietnam Trade Promotion Agency (Vietrade) and the Korea Institute of Design Promotion (KIDP) signed a memorandum of understanding (MoU) on expanding cooperative activities to support Vietnam’s design industry, at the Vietnam International Conference on Creative Industry (VDS 2016) held by Vietrade and KIDP on October 26.

KIDP will support Vietrade in establishing and operating a design center in 2017. It will provide training and boost design consultancy for Vietnamese enterprises and improve added value in Vietnamese products and services in the international market.

Experts at the conference discussed the current status of product design for tourism in Vietnam. “Vietnam’s design and creative industry, especially for tourism, remains modest and lags behind other countries in ASEAN and in the world,” Deputy Minister of Industry and Trade Cao Quoc Hung told the gathering.

Vietnamese products and services are of good quality but investment has not been made carefully in creative design, which is an important step that brings added value to products.

VDS 2016 aimed to discuss opportunities between organizations, enterprises and designers, suggest activities and effective solutions for the country’s design and creative industry, and promote cooperation between Vietnam and the region’s design industry.

Mr. Dang Kong Ngoan, Vice President of the Vietnam Design Association (VDAS), told the conference that designing for tourism is being developed and local enterprises have seen success.

Enterprises and organizations working in sample design and art creation are deeply involved in not only designing goods and gift products but also services (hairdressing, massage, and beauty treatment), as well as the packaging and marketing of interior design.

Although there are various tourism products and services, visitors often cannot distinguish specific products by region because most are similar at different tourist attractions.

“The greatest difficulty for Vietnam’s tourism products relates to models,” Mr. Vu Hy Thieu, an expert in Vietnamese handicrafts, told VET.

Artisans are proficient but limited to making similar products, none of which cater specifically to tourists. Handicrafts depend on tradition and can be bulky, which makes them unpopular with many tourists.

He suggested the tourism sector cooperate with traditional handicraft villages to improve product ideas and for authorities to organize short training courses and design contests.

The conference was attended by the Chairman of KIDP Jung Young Bin, Director of the Trade Promotion Department under MoIT Bui Huy Son, and more than 30 delegates from international promotion organizations within ASEAN.

“Tourism is an important sector contributing significantly to the economy and job creation in ASEAN, so it is necessary to focus on producing tourism products,” Mr. Bin said on the sidelines of the conference. “Workshops and conferences such as VDS 2016 offer opportunities for the design and creative industry in ASEAN.”

Vietnam has actively participated in cooperative programs and exchange programs in the creative industry in ASEAN and in the world to promote its design industry, especially the Asia Design Sharing Program instigated by South Korea.

Vietrade has also deployed various activities in improving the design ability of enterprises, including workshops, training courses, and design consultancy. It aims to further support enterprises to develop brands, improve designs, and establish links between designers and enterprises.

Vietnam and South Korea have long had fruitful relations and trade is on the increase, with the Vietnam - South Korea FTA having come into effect on December 20, 2015.

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