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The World of Heineken opens in HCMC

Released at: 17:56, 03/11/2017

The World of Heineken opens in HCMC

Mr. Frans Eusman, Head of Heineken's operations in Asia (left) and Mr. Charles de Carvalho (middle). Photo: Heineken Vietnam

Interactive journey open from November 3 on the top floors of Bitexco Financial Tower.

by Quang Huy

Heineken Vietnam opened “The World of Heineken” experience on November 3 at the top of Bitexco Financial Tower in Ho Chi Minh City, giving loyal drinkers and fans the chance to taste perfection and take an incredible journey into the heritage and craftsmanship of the world’s most international premium beer brand.

On the 58th, 59th, and 60th floors of Bitexco Financial Tower - one of the most iconic buildings in Ho Chi Minh City - Heineken offers fans an interactive journey back in time with incredible stories about its major milestones over the century.

Mr. Leo Evers, Managing Director at Heineken Vietnam introduced The World of Heineken in Ho Chi Minh City. Photo: Heineken Vietnam 

Photo: Heineken Vietnam

For the first time ever, thanks to virtual reality technology, Vietnamese beer lovers can be part of the brewing process, inside a horizontal tank in which Heineken creates its great tasting beer with perfect balance over 28 days.

Photo: Heineken Vietnam

Heineken fans will also be able to immerse themselves in Heineken’s creative TV commercials, which have contributed to its success.

There are also multiple interactive experiences, using cutting edge technology, to allow visitors to literally take part in Heineken’s world class experiences, from sports and unique music experiences to pouring your own perfect glass of Heineken beer.

Photo: Heineken Vietnam

At the end of the journey, visitors can enjoy a perfect-tasting Heineken beer at the highest and coolest bar in Vietnam, with stunning views over the city.

The World of Heineken is an icon of perfection and shows Heineken’s unwavering commitment to quality. It will become a must-see destination with a never-before seen journey into the heritage and world of Heineken. Heineken has always committed to bringing world class experiences to Vietnamese consumers and now continues its mission through The World of Heineken.

Photo: Heineken Vietnam

Tickets cost VND250,000 ($11), including a tour of The World of Heineken on the 58th, 59th, and 60th floors as well as two glasses of Heineken beer, one mineral water, and a memorable gift. Enjoy a discount during the first two month of its launch, for VND235,000 ($10.3) per person from November 3 to December 31.

The World of Heineken is open to the public from November 3, from 5pm-10pm, then every day from 3pm to 10pm.

Tickets can be purchased at the reception at Bitexco Financial Tower or booked in advance.

For further details, please contact:

(i) Phone: +84 8 9898 1873

(ii) Email: info@theworldofheineken.com.vn

(iii) Facebook: https://www.facebook.com/TheWorldofHeineken/

Since its start in 1873 as a small Amsterdam-based brewery, Heineken has grown into the world’s most international premium lager. Relentless dedication and passion for quality results in 25 million Heineken’s being enjoyed each day in 192 countries all over the world.

Heineken’s original brewery in Amsterdam has been transformed into a sensational interactive tour through the dynamic world of Heineken. It offers four floors of multimedia exhibits, historical brewing artefacts, and a tasting bar. It’s among Amsterdam’s most visited attractions, drawing more than 1 million visitors annually.

Now, for the first time in Vietnam, Heineken lovers need not go to Amsterdam to get the full Heineken experience, as they can experience it right here in Ho Chi Minh City at The World of Heineken.

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