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Taiwantrade.com aims to push digital commerce

Released at: 18:18, 28/07/2018

Taiwantrade.com aims to push digital commerce

Photo: Hong Nhung (VET)

Platform gathers suppliers to bring new online shopping experience to Vietnamese consumers.

by Khanh Chi

Taiwan’s only national-level B2B trade portal, Taiwantrade.com, has sought to boost digital commerce in Vietnam by showcasing the power of innovation at the Taiwan Expo 2018 held in Ho Chi Minh City to provide reliable, trustworthy and efficient services to facilitate the procurement process for business buyers.

“The Digital Commerce & Startups Pavilion, co-hosted by the Bureau of Foreign Trade, Taiwan, China and TAITRA, shows the interest in promoting exchange and cooperation between Taiwan and Vietnam in the fields of startups and cross-border e-commerce,” said Ms. Gina Huang, Project Manager, Development and Operation, in the Taiwan External Trade Development Council (TAITRA)’s E-commerce Department.

The exhibit showcased products and innovations from 29 Taiwantrade.com supplier members and six leading Taiwanese startups, as well as the Tiki Taiwan Pavilion, jointly launched by TAITRA and the Vietnam-based B2C e-commerce platform Tiki. Taiwantrade.com’s pavilion introduced over 190 products from 42 Taiwantrade.com supplier members.

Taiwantrade.com also ran a special limited-time only free shipping promotion for on-site purchases at the expo made using QR codes inside the pavilion. The pavilion’s special guest, fitness blogger Hana Giang Anh, streamlined live from the show floor to introduce the many excellent products offered by exhibitors to her fans. 

Vietnam’s digital economy is undergoing rapid development. Over 70 per cent of its population are now connected, with the average number of mobile phone accounts per person as high as three, and the average time spent online per person per week as high as 24.7 hours. Meanwhile, the share of the country’s e-commerce retail sales is also rapidly outpacing other modes of retail sale. 

It has been estimated that, by 2020, 30 per cent of the population will shop online and the average value of online purchases made per person per year will reach as high as $350, according to TAITRA. Moreover, the rise in Vietnamese women’s purchasing power and standards of living have further boosted the sale of cosmetics, baby products, household products and consumer electronics, which are all top export categories of Taiwan. 

According to Mr. Tran Ngoc Thai Son, founder of Tiki.VN, one of Vietnam’s largest local B2C e-commerce platforms, Vietnamese consumers hold a generally favorable view of high quality Taiwanese brands and products and now is the best time for Taiwanese companies to make their way into Vietnam’s e-commerce market.

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