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Starbucks celebrates 5th anniversary

Released at: 14:35, 01/02/2018 BUSINESS SPOTLIGHT

Starbucks celebrates 5th anniversary

Photos: Starbucks Vietnam

February 1 anniversary celebrated with special promotions at stores in Vietnam.

by Doanh Doanh

Starbucks celebrates its fifth anniversary in Vietnam today, February 1, and has announced it will open its first store in central Da Nang city on February 3.

“Five years ago, most people were excited to see Starbucks arriving in Vietnam and were mostly curious about what it is,” Ms. Patricia Marques, General Manager of Starbucks Vietnam told VET. “Now, our customers know the brand, know our products, and, more importantly, they know our partners [staff]. We have been well received, as proven by our strong business performance and expansion.”

Starbucks entered Vietnam in February 2013 with the opening of its first store in Ho Chi Minh City and currently has 34 stores in Ho Chi Minh City, Hanoi, and Hai Phong.

“We have been asked many times about when Starbucks will set its footprint outside of Ho Chi Minh City and Hanoi, and now it’s time,” Ms. Marques said. “And not just this first opening in Da Nang, as 2018 will continue to be a remarkable year for Starbucks Vietnam, I believe. There will be more exciting plans executed this year.”

In celebration of Starbucks’ five years in Vietnam, on February 1 customers can enjoy a special price of VND50,000 for any tall-size beverage at all Starbucks stores in the country. Moreover, Starbucks Rewards members can get five times the normal stars earned when making any purchase.

At its first store, at 76 Le Lai in Ho Chi Minh City, the first 500 customers on February 1 will be given a small gift to mark this special day.

Since 1971, the Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality Arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.

Starbucks’ milestones in Vietnam:

2013: - First Starbucks store opened in Ho Chi Minh City on February 1.

2014: - Starbucks store in Hanoi opened in July.

  • Starbucks Vietnam partnered with Room and Read to help encourage primary school students to read as part of its commitment to serving the community.
  • Starbucks Vietnam graduated the first eleven coffee masters, with over 60 coffee masters now, offering an elevated customer experience.

2015: - Starbucks offered Dolce Misto, a Starbucks Vietnam exclusive beverage that matches the flavor preferences of Vietnamese customers.

  • Starbucks Reserve launched the Vietnam Da Lat single-origin coffee in the US and shortly after in Asia.
  • Starbucks Vietnam began to take partners to Da Lat for an annual origin experience in the region, where they purchase single-origin Reserve coffee from Vietnam.

2016: - Starbucks Reserve Vietnam Da Lat introduced in Vietnam for the first time.

  • Starbucks Vietnam also played an active role in the local community and was fully committed to supporting Opportunity Youth initiatives in Vietnam. In December, in partnership with the Asia Foundation in Hanoi, Starbucks Vietnam announced a sponsorship program for 50 youths who will receive professional and life skills training in order to succeed in the retail sector.

2017: - Starbucks Rewards loyalty program launched in Vietnam, providing a great experience to loyal customers.

  • First Starbucks store opened in Hai Phong, the third city with the Starbucks Experience.
  • Two Starbucks Reserve Coffee Bars opened in Hanoi and Ho Chi Minh City, creating an immersive experience that brings customers closer to their coffee and Starbucks baristas than ever before

2018: - First store opened in Da Nang.

  • Return of the Starbucks Reserve Vietnam Da Lat coffee.

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