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Starbucks Ambassador Major Cohen visits Vietnam

Released at: 14:03, 08/08/2017

Starbucks Ambassador Major Cohen visits Vietnam

Photo: Doanh Doanh (VET)

Interactive, coffee-inspired morning held with Coffee Ambassador of Starbucks D.Major Cohen at the Starbucks Reserve Coffee Bar in Hanoi on August 8.

by Doanh Doanh

Starbucks Vietnam hosted an interactive, coffee-inspired morning with Coffee Ambassador of Starbucks D.Major Cohen at their Starbucks Reserve Coffee Bar in Nha Tho Street, Hanoi, on August 8.

The meeting was an interesting session that unraveled the various secrets behind a perfect cup of coffee. From brewing methods to coffee tastings, coffee enthusiasts were taken on a journey to experience various international coffee flavors.

Major Cohen began his journey with Starbucks in 1995 as a part-time barista, part of a team opening a new store in suburban Boston when Starbucks was beginning its eastern US expansion and a year before it opened its first international store outside the US, in Tokyo. Over the next eight years, he progressed from barista to shift supervisor to store manager to learning specialist to district manager.

Enjoying active involvement in the specialty coffee industry since its inception in the late 1960’s, Major’s focus is telling the story of Starbucks coffee and culture. He is currently serving as a Starbucks Coffee Ambassador, engaging with customers with partners (employees) and the media cross Asia.

In his current role, he manages coffee and tea expertise and knowledge programs for the organization that create enthusiasm, instill pride, and lead education in Starbucks coffee and quality in order to improve partner performance and ensure customer satisfaction.

Major was a school teacher, art department head, local entrepreneur (as a smoked salmon importer and distributor) and worked as a commercial photographer in Boston for 19 years prior to joining Starbucks.

Since 1971, Starbucks Coffee has been committed to ethically sourcing and roasting high-quality Arabica coffee. It has reiterated that Asia continues to be a significant growth driver. It granted a subsidiary of Hong Kong Maxim’s Group, Coffee Concepts (Vietnam) Limited, a license agreement for Vietnam.

In late July, Starbucks Vietnam opened its first outlet in northern Hai Phong city, bringing the number in the country to 29. Starbucks Reserve Coffee Bar, which opened in Hanoi on May 5, was the first in Vietnam to bring customers closer to their coffee and Starbucks’ baristas than ever before.

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