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Skechers shoes arrive in Vietnam

Released at: 17:24, 09/08/2017

Skechers shoes arrive in Vietnam

Illustrative image (Source: 24h.com.vn)

Viet Tien now selling famous US shoes at HCMC outlet.

by My Van

Skechers shoes are now available in Vietnam, with the Viet Tien Garment Joint Stock Corporation (VTEC) agreeing to a franchise arrangement with a US partner.

VTEC began selling Skechers shoes at one of its Ho Chi Minh City stores on August 8.

Deputy Director of VTEC, Mr. Phan Van Kiet, said that Skechers is a famous shoe brand and are suitable with VTEC’s clothing.

“This is a step in our strategy of expanding the brand and diversifying product categories to quickly reach annual growth of more than 20 per cent,” he said.

In order to obtain the franchise, Sketchers required VTEC prove its financial capacity and submit a business plan for the next three years.

The deal is the first step in VTEC’s cooperation with international brands into the future, which are expected to contribute a large proportion of total annual sales.

Skechers first appeared in 1992 in Manhattan Beach, California. It has a wide variety of footwear collections, suitable for all ages and all activities. After more than 20 years of development, it has a global distribution network in more than 120 countries and territories as well as retail outlets in major cities around the world.

VTEC was established in 1976 and is a production and trading company belonging to VINATEX, specializing in garment manufacturing, the trade of equipment, materials and accessories for garment industry, and household electrical appliances, and undertakes all services for receiving imported and exported commodities.

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