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SCG showcases innovative building materials at Vietbuild 2017

Released at: 14:48, 28/06/2017

SCG showcases innovative building materials at Vietbuild 2017

Photo: Hong Nhung

Group introduces flexible and smart building materials at HCMC expo.

by Khanh Chi

Thailand’s SCG Building Materials, one of five core businesses of SCG, a leading ASEAN conglomerate, showcased its latest building materials, high-performance integrated systems, and flexible and smart products to bring better living at the Vietbuild International Exhibition 2017 at Ho Chi Minh City’s Saigon Exhibition and Convention Center (SECC) between June 24 and 27.

With the theme “SCG Firmly Trusts in Quality for Ensuring the Future”, SCG’s exhibit this year underlined the high performance of its integrated systems with comprehensive functions and design for various lifestyles, flexibility, and smart benefits, with materials that meet specific needs with functional features and tailored design, ensuring better living and realizing a commitment to R&D to innovate high quality products.

“With over 100 years of experience in construction and building materials and over 25 years of operations in Vietnam, SCG recognizes Vietnamese families’ needs for better living,” said Mr. Jaturong Kurowat, Sales and Marketing Director at SCG Cement Building and Materials in Vietnam. “We commit to innovating product and service quality in building materials for new Vietnamese lifestyles to provide comfortable living with integrated functional benefits and outstanding design.”

To deliver better living, SCG introduced three core benefits enabled by its innovative solutions: high performing integrated systems, sustainable roofs, and ventilation systems innovated by SCG to cope with Vietnam’s tropical climate. This consists of SCG’s roofing products and accessories that form a system that offers temperature comfort, durability, and long lasting beauty over time.

COTTO, a brand under SCG, also showcased its collection of four bathroom styles under the concept “Bring Bathroom Happiness to Your Home with COTTO”, including Minimalistic Space of Relaxation, Luxurious Spa at Home, Small Space, Big Happiness, and Family Paradise.

Visitors were able to attend various activities held by SCG to explore the benefits of its solutions for better living. The Interactive House Style Test helped visitors identify the ideal housing style that matches their lifestyles.

Meanwhile, the talk show series with famous architects Ngo Ky Chu and Ho Le Phuong discussed the topics “Better Living in Different House Styles” and “Passion for Better Living”, providing home owners with knowledge and inspiration to enhance their living experience.

SCG also introduced the House Style Book of 2017, featuring six house models that suit the different lifestyles of Vietnamese consumers, and recommended SCG products in each design.

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