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Samsung & OPPO retain lead in smartphone sales

Released at: 17:11, 04/03/2019

Samsung & OPPO retain lead in smartphone sales

Photo: Internet

Two Asian brands again led Vietnam's smartphone market in 2018, according to IDC Indochina report.

by Minh Do

Two Asian brands - Samsung and OPPO - retained their leading positions in Vietnam’s smartphone market in the fourth quarter of last year, according to the latest report from IDC Indochina.

More than 15 million smartphones were purchased in the country in 2018.

Samsung led in terms of volume, with a market share of 34.5 per cent, followed by OPPO with 23.6 per cent then Huawei with 6.9 per cent. Samsung and OPPO have been locked in competition over recent years to secure even higher market shares.

In just the fourth quarter, there were more than 4.2 million smartphones sold in Vietnam, higher than the 3.7 million figure in the third quarter. Samsung remained king, despite its market share falling considerably over the last few years, with its 34.5 per cent down from 37.9 per cent in the fourth quarter of 2017. OPPO followed with 22 per cent share and Huawei with 11.6 per cent.

Huawei seized third place from China’s Xiaomi.

Mr. Vo Le Tam Thanh, a local analyst at IDC Indochina, spoke with VET previously about the prospects in the smartphone market in 2019, saying that Xiaomi and Huawei would continue to boost activities to take over more market share from other brands, as the market has become saturated. Samsung and OPPO also continued to retain their leading positions in terms of revenue and profit.

Apple ranked among the top 3 smartphone brands in the second quarter of 2017, according to IDC Indochina. It also plans to build a database center in Vietnam, and Prime Minister Nguyen Xuan Phuc told Apple CEO Tim Cook he supports the plan when they met Davos on January 23.

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