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PwC among world's most powerful brands

Released at: 15:00, 10/02/2017

PwC among world's most powerful brands

Photo: PwC

Brand Finance Index lists PwC as Number 1 professional services brand and in the world's Top 10 most powerful brands.

by Van Dao

PwC has retained its position as the Number 1 professional services brand in the Brand Finance Index 2017 and is one of the world’s Top 10 most powerful brands.

The Brand Finance Index is an annual assessment of the brand value of over 500 of the world’s best-known businesses. PwC achieved the highest score (AAA+) for the seventh year in a row, with the brand assessed as being “exceptionally strong and well managed”. 

Since 2007, the Brand Finance Index has ranked PwC among the Top 100 global brands and the leading “commercial services” brand, despite heavy competition from the technology and consumer sectors.

The assessment measures a range of metrics, including brand awareness, satisfaction and recommendations, financial performance and internal investment, market share, and revenue. It also examines corporate social responsibility, governance, and the views of internal and external stakeholders.

Organizations are then judged relative to their competitors. PwC achieved the highest ranking and score among its closest sector rivals.

“The Brand Finance Index is an independent assessment that validates the strength of the PwC brand,” according to Mr. Ian Duncan, Global Brand Managing Director at PwC. “We have retained a position on the Top 10 most powerful brand list at a time when technology brands are challenging traditional company names, which shows the strength of our foundations built around our people, quality and services.”

PwC aims to build trust in society and resolve important problems. It is a network of firms in 157 countries with more than 223,000 people committed to delivering quality in assurance, advisory, and tax services.

PwC Vietnam established offices in Hanoi and Ho Chi Minh City in 1994. Its team of more than 750 local and expatriate staff has a thorough understanding of the business environment in Vietnam and a wide knowledge of policies and procedures covering investment, tax, legal, accounting and consulting matters in the country. It also has a foreign law company in Vietnam, licensed by the Ministry of Justice, with a head office in Ho Chi Minh City and a branch office in Hanoi.

It always goes the extra mile to help its clients achieve their objectives. PwC possesses skill sets and industry knowledge that clients require at a local level across its network. It also offers integrated services, bringing a breadth of skills and depth of resources to clients wherever they do business - throughout Asia and around the world.

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