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Princess Cruises to increase Vietnam visits

Released at: 11:09, 18/01/2018

Princess Cruises to increase Vietnam visits

Photo: Princess Cruises

Premium cruise line to raise number of passengers on visits to Vietnam by 40% this year.

by Hong Nhung

Princess Cruises has recently announced it will increase the number of ships docking in Vietnam, and hence passengers, this year, with the latter to rise over 40 per cent compared to last year, as demand for cruises to the country grows. It currently has a fleet of 17 vessels and is owned by the US-based Carnival Corporation, the world’s largest travel and leisure company.

It brought over 58,000 guests on 22 sailings to Vietnamese ports last year, such as Phu My, Nha Trang, Da Nang and Cai Lan. Six ships will be deployed on 31 voyages this year, bringing over 80,000 guests to the country.

“Vietnam has become an increasingly popular destination for guests from the US, Australia, and Europe as well as Asia, and cruising is one of the best ways to explore this magnificent part of the world,” said Mr. Farriek Tawfik, Director of Southeast Asia, Princess Cruises. “In response to this demand, we have significantly expanded our itineraries to offer passengers a choice of sailings and exciting itinerary options.”

Princess Cruises is committed to developing cruise tourism in Vietnam by bringing guests from around the world to the country on its ships. Each visit contributes towards the growth of the local economy through passenger spending on sightseeing attractions, shopping, and food, as well as the cruise line’s re-stocking of provisions.

According to the Cruise Line International Association (CLIA), cruise demand in Vietnam increased 126 per cent from 2012 to 2016; the largest increase in Asia. In 2012, only 158 Vietnamese went on a cruise, while in 2016 more than 4,100 did so, demonstrating the huge potential of Vietnam as a source market for cruise travel.

Vietnam’s middle class is growing at the fastest rate in Southeast Asia. Its middle and affluent class will double to 33 million by 2020, or about one-third of its population, which makes it an attractive market for consumer brands, according to Boston Consulting Group.

With the rise of the middle class, demand for holidays abroad will also increase, with many opting for cruises to destinations in Europe and around Asia. Princess Cruises is well-positioned to continue meeting this demand with its destination-rich itineraries and immersive experiences. Since 2014, the cruise line has been offering Southeast Asia voyages leaving Singapore. Such voyages are popular for first-time cruisers who wish to sail close to home and enjoy the signature onboard experiences that Princess Cruises has to offer.

To further increase brand awareness and promote its sailings, Princess Cruises will host a travel fair at SC Vivo City in Ho Chi Minh City on February 10 and 11, where visitors will be able to learn more about its exciting itineraries.

A leading global international premium cruise line, Princess Cruises has a fleet of 17 modern ships renowned for their innovative design and wide array of choice in dining, entertainment, and services, all provided in an environment of exceptional customer service.

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