14:44 (GMT +7) - Saturday 25/11/2017

Business

PNJ to present souvenirs to APEC guests

Released at: 14:30, 12/11/2017 BUSINESS SPOTLIGHT

PNJ to present souvenirs to APEC guests

Photo: PNJ

Jeweler designs and manufactures badges and souvenirs for those attending APEC Vietnam 2017.

by Tue Lam

Within the framework of the APEC Economic Leaders’ Week 2017 and with Vietnam as the host country, the Phu Nhuan Jewelry Joint Stock Company (PNJ) is honored to be the only jewelry company to introduce the Vietnamese identity to foreign friends through the design and manufacture of badges and souvenirs to be presented to APEC leaders, their spouses, and senior officials.

As a sponsor of APEC 2017, taking place from November 6 to 11 in Da Nang, PNJ has designed, manufactured, and introduced the unique identity of Vietnam to international friends through 300 sets of APEC Vietnam 2017 badges and souvenirs.

Sharing their ideas, PNJ designers said the APEC Vietnam 2017 badge was inspired by the symbol of a kettledrum and cormorants cleverly stylized as the convergence of the 21 APEC countries, highlighted by the main jewel in different colors, which praises the cooperation and development across Asia-Pacific economies. All pay special respect to guests and politicians attending APEC 2017.

The set of badges for distinguished guests at APEC 2017 designed and produced by PNJ

Moreover, the highlight PNJ wished to send to senior officials at APEC 2017 is that the souvenir - gilt lotus artwork on a high-grade lacquer background with 21 Swarovski jewels - represents 21 countries joining together.

The image of the fragrant lotus is the most familiar symbol, expressing the cultural identity of Vietnam. All products were meticulously handmade in every step to create the perfect souvenir, representing the pride of Vietnam all around the world.

Introducing the image of the lotus as a souvenir to distinguished guests at APEC 2017 represents the warmest of greetings from PNJ in particular and Vietnam in general

The state-of-the-art jewelry in the “I Love Vietnam” collection designed and manufactured by PNJ will also be introduced to APEC politicians through a unique combination of performances by artists at the Gala Dinner, held within the framework of the program.

The I Love Vietnam Collection is a harmony of tunes including the national spirit, with the three themes of nature - heritage - urban, honoring Vietnamese flavor as well as the wonderful qualities of Vietnamese women. The collection was launched at the Vietnam International Autumn - Winter Fashion Week

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