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PNJ partners with Walt Disney

Released at: 19:05, 19/11/2019

PNJ partners with Walt Disney

Photo: PNJ

Deal gives Vietnamese jewelry retailer the right to use Disney images.

by Huyen Thanh

Vietnamese jewelry retailer PNJ signed a deal on November 15 in Ho Chi Minh City with The Walt Disney Company South East Asia (Disney SEA), one of the world’s largest media and entertainment companies, which gives it the right to use that company’s images.

Ms. Pham Thi My Hanh, Board Member at PNJ, said the deal was concluded after more than two years meeting all of Walt Disney’s conditions and finalizing the contract.

The PNJ Jewelry Manufacturing and Trading Company Limited (PNJP), processing units, packaging printing, and POSM publications all met the standards required by Walt Disney Global, and all products have inspection certificates stating they are not dangerous or harmful to consumers.

By fulfilling all of the criteria set by Disney SEA, PNJ has proven its manufacturing ability, world-class production, and prestige, as well as brand value in the global market. While there are many counterfeits in the market, PNJ’s investment in image copyright represents a strong voice in respecting and complying with international intellectual property. Collaboration with Disney enhances PNJ’s brand name domestically and internationally, according to Ms. Hanh.

“We work with best-in-class local brands, like PNJ, to bring Disney stories and characters to life through locally relevant and appealing products for our fans,” said Ms. Akshat Srivastava, Regional Lead of the Disney SEA. “Today we are happy to announce a two-year collaboration with PNJ, to create a series of beautiful jewelry collections inspired by beloved stories and characters from Mickey & Friends, Disney Princess, and Frozen.”

Partnering with global giants, especially Swarovski and Disney SEA, not only helps PNJ increase its competitive advantage but also creates a new path in the process of integration and expands its influence in the international jewelry market.

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