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Panasonic launches Premium Lifestyle Lineup

Released at: 09:03, 16/10/2015

Panasonic launches Premium Lifestyle Lineup

Latest innovative products include array of household appliances to refresh Panasonic's brand image in Vietnam.

by Hoang Huong

Panasonic held its Panasonic Dealer Convention on October 15 to demonstrate its full range of innovative products, in particular its product lineup of high quality washing machines and refrigerators designed to meet the needs of Vietnamese households.

“This October’s Convention aims to express our commitment to develop Panasonic’s appliances business in Vietnam, as one of our strategic markets,” said Mr. Eiji Fukumori, General Director of Panasonic Vietnam. “With the combination of innovative technology, inspirational design and distinctive space, we aspire to bring premium lifestyles to consumers in Vietnam.”

The lineup of Panasonic’s “Made in Japan” and “Japanese Quality” products offers a combination of both functional and emotional value to satisfy customer demands. At this year’s event Panasonic Vietnam showcased 3D models to promote engaging and interactive shopfront communications with customers having the opportunity to experience firsthand the premium lifestyle Panasonic aims to offer.

The other area of the Panasonic Convention 2015, Panasonic Demo Corner, also allowed visitors to experience its full array of products firsthand, including refrigerators with advanced Japanese technology such as high-tech ECONAVI intelligent eco sensors and Inverter technology to minimize energy consumption, as well as Panasonic washing machines that feature advanced foam wash technology and the Gentle Hand Wash function.

A variety of other Panasonic products were also presented, such as 4K TVs with Master Color Studio technology, 4K cameras, high definition video conference systems, Panasonic kitchen appliances, which assist in food preparation, and beauty products, with home spa experiences for women.

Panasonic Vietnam is the first 100 per cent foreign-invested company to have a country headquarters in Vietnam. It comprises seven companies, five of which are manufacturers - Panasonic Industrial Devices Vietnam, Panasonic System Networks Vietnam, Panasonic Appliances Vietnam, Panasonic AVC Networks Vietnam, and Panasonic Eco Solutions Vietnam - as well as and the Panasonic Research & Development Center Vietnam. The Group currently employs a total workforce of about 8,500 people and it places major emphasis on social activities surrounding education and the environment.

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