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NutiFood teams up with Greg Norman

Released at: 17:29, 25/03/2019

NutiFood teams up with Greg Norman

Photo: Vnexpress

NutiFood partners with golfing legend and Vietnamese Tourism Ambassador to establish a joint venture.

by Minh Do

The NutiFood Nutrition Food JSC and legendary golfer and Vietnamese Tourism Ambassador Greg Norman will establish a joint venture called Greg Norman and NutiFood in the US, headquartered in New York State, according to a Corporate Agreement signed between the two sides on March 20 in Ho Chi Minh City.

NutiFood will be responsible for the entire process of research, production, and distribution of coffee products, while Greg Norman will issue a copyright and license agreement for the joint venture to use his brand name, images, and logos with his name on coffee products produced by NutiFood.

The joint venture was established to take advantage of NutiFood’s strengths in research and productive resources and use the international reputation of Greg Norman’s brand name, images, and “the Shark” logo to promote pure Vietnamese coffee products to the international community and markets. It will open a coffee chain with the Greg Norman and NutiCafe brand name in Vietnam and Asia first, with future expansion opportunities in the US, to attract international tourists to come and enjoy the iced milk coffee culture, a typical Vietnamese drink.

When recently visiting the NUTICADA Coffee Plantation in the central highlands’ Dak Lak province, where NutiFood’s coffee products are produced, Greg Norman was impressed to hear that a coffee sample from the plantation was recognized as one of the seventh-highest globally in terms of quality, and that the World Specialty Coffee Association also recognized it as one of 25 coffee samples that met its standards in specialty coffee. With major production experience, a strong expert team, and a coffee plantation that meets standards in specialty coffee, he is proud to have his name and logo on its coffee products and to promote it among coffee lovers around the world.

“Bringing Vietnamese coffee culture to the world and helping Vietnamese coffee beans gain new value are our burning desires,” said Mr. Tran Thanh Hai, Chairman of NutiFood’s Management Board. “Vietnam being the second-largest coffee producer in the world but only exporting raw materials pushes us to work harder.”

Last year, when NutiFood officially launched the NutiCafe product to the market, it also took the first step to increase the value of coffee beans and gradually reach out to the world. Thanks to its technology, the company has successfully packed Vietnamese iced milk coffee, a unique “must-try” drink for international visitors whenever they arrive in Vietnam. “And on the way to reaching our desires, we were fortunate to meet Greg Norman. We all want to bring Vietnamese culture to the world, in which iced milk coffee is a unique part. Branded by Greg Norman, NutiFood is confident its coffee products will have many opportunities to reach out to the world.”

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