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NutiFood launches Nuticafé

Released at: 12:54, 24/08/2018

NutiFood launches Nuticafé

Photo: NutiFood

New fresh ice cream milk coffee to be available around Vietnam.

by Minh Do

The NutiFood Nutrition JSC (NutiFood) officially entered the instant coffee market from August 22 with the launch of Nuticafé fresh ice cream milk coffee.

It signed a contract in May to invest in Phuoc An, which owns nearly 1,000 ha of coffee. After more than a year of research it has now entered the potential but challenging coffee market.

Nuticafé uses ice flash technology to extract coffee concentrates below 0C, to separate water in ice crystals to make coffee, before roasting with roasted coffee beans. The mixture is then mixed with milk powder used in producing instant coffee but retains the freshness and natural aroma of coffee mixed with condensed milk.

According to the company, with a special formula created by NutiFood’s research and development (R&D) team, the product is completely different from similar products already in the market.

According to a survey by Nielsen, Nuticafé is superior to other instant coffee products.

Mr. Tran Thanh Hai, Chairman of NutiFood, said that Vietnam’s instant coffee market is witnessing fierce competition between big local and overseas brands.

It chooses to invest in the best source of coffee from the famous raw material area of Dak Lak in the central highlands, while also taking advantage of technology and internal R&D to find a niche for the product.

The company expects the product to be available at many points of sale, including traditional and modern retail outlets around the country.

Engaging in new fields, NutiFood wants to raise the value of Vietnamese coffee beans by way of moving away from raw exports and finding new markets for export products.

Mr. Hai also emphasized that the business not only wants to sell coffee but also promote the culture of Vietnamese coffee ice cream to the world, by “packaging” coffee ice cream in the form of 3-in-1 instant coffee.

“NutiFood wants to spread Vietnam’s coffee culture around the world, contributing to promoting Vietnamese cuisine, as advised by Professor Philip Kotler, the world’s leading brand expert, and turning Vietnamese cuisine into a world leader,” Mr. Hai added.

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