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Nokia moves phone activation and performance data to Finland

Released at: 15:29, 19/06/2019

Nokia moves phone activation and performance data to Finland

Photo: HMD

Nokia owner HMD Global partners with CGI and Google Cloud to move functions to Google Cloud Region in Nokia's home country.

by Phi Linh

HMD Global, the home of Nokia phones, announced on June 19 in Ho Chi Minh City a partnership with consultancy firm CGI and Google Cloud to begin storing phone activation and performance data at the Google Cloud Region in Hamina, Finland.

The move will deliver an even better customer and device experience for Nokia phone users, by improving the speed and accuracy of device enhancements delivered to Nokia phones.

By using Google Cloud’s advanced data analytics and machine learning technologies, combined with CGI’s cloud and data science expertise, HMD Global can fully leverage data analytics to benefit fans of Nokia phones around the world. The first Nokia smartphones to begin storing data at the new center will start from the Nokia 4.2, Nokia 3.2, and Nokia 2.2, with data from earlier Nokia smartphone models being migrated to Hamina after the Android Q update, starting later this year and to be completed in 2020.

“Fans worldwide value our unique product promise; that every Nokia smartphone on Android One will receive regular security updates for three years, alongside OS upgrades for two years,” said Mr. Juho Sarvikas, Chief Product Officer at HMD Global. “We want every Nokia smartphone to stay fresh for longer and to ensure everyone can enjoy the latest innovations from Google, so we strive to bring the latest OS upgrades from Android faster than any other manufacturer. This is why consumers can rely on their Nokia smartphone; they just keep on getting better with time. And today, we are taking another significant step forward in upholding their trust. Staying true to our Finnish heritage, we’ve decided to partner with CGI and Google Cloud for our growing data storage needs and increasing investment in our European home.”

The move further reinforces HMD Global’s commitment to adhering to all applicable European security measures and legislation, including EU data privacy regulations such as the General Data Protection Regulation (GDPR).

“Google Cloud and CGI were natural choices to be our strategic cloud partners thanks to our pre-existing close collaboration with them, which ensures that we’re implementing our leading data security and analytics technology at a global level,” said Mr. Sarvikas. “We want to remain open and transparent about how we collect and store device activation data and want to ensure people understand why and how it improves their phone experience. This change aims to further reinforce our promise to our fans for a pure, secure, and up-to-date Android, with an emphasis on security and privacy through our data servers in Finland.”

“As Google matches 100 per cent of its global, annual electricity use with renewable energy, the Google Cloud platform doesn’t just meet HMD Global’s software and data needs it also ensures the solution is fully sustainable, deepening our investment in the future,” said Mr. Eva Fors, Managing Director of Google Cloud Northern Europe.

CGI created the world-class infrastructure between back-end data collection and smartphones with an efficiently built architecture and optimized cost structure. HMD Global also leverages CGI’s expertise in advanced analytics to carefully operate and monitor the solution to maximize its potential.

“By implementing the latest data collection and analytics technologies combined with the expertise of CGI’s data engineers and scientists, HMD Global is able to enhance data security and learn from the customer experience,” said Mr. Martti Reilander, Vice-President, Advanced Analytics Solutions, at CGI Finland. “Analyzing the usage of the phones and user-satisfaction gives insights on how to develop the phones to deliver even better experiences and services for Nokia fans across the world.”

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