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New General Manager for MSL Vietnam

Released at: 14:24, 01/02/2019

New General Manager for MSL Vietnam

Photo: MSL

Publicis Groupe appoints Mr. Luc Mandret as General Manager of MSL Vietnam.

by Phi Linh

 Mr. Luc Mandret

Publicis Groupe announced on January 28 the appointment of Mr. Luc Mandret as General Manager of MSL in Vietnam, reporting to Mr. Lukasz Roszczyc, CEO of Publicis Groupe in Vietnam.

Mr. Mandret will lead all the operations of the two offices in Hanoi and Ho Chi Minh City and will focus on the development of MSL, the Global Public Relations and Integrated Communications agency of Publicis Groupe, and will foster the collaborative “Power of One” model.

He started his career as a consultant in the pharma industry, then moved to work in the media industry, launching newspapers, blogs, and online TV channels. He was also a lecturer at the Paris La Sorbonne University.

Mr. Mandret is a French national and has been in Southeast Asia for 18 months, bringing with him a decade of experience in consumer and corporate PR. He started his career in the PR industry in 2008 and then joined MSL in 2013 to lead the digital operations of Publicis Consultants, the PR agency of MSL in France.

At MSL and Publicis Consultants, he is an adviser to C-level leaders, partnering their digital transformation and reputation management. He has vast experience in various industries (FMCG, automotive, energy, cosmetics, banking and insurance, etc.) and strong expertise from corporate and crisis communication to influencer management and experiential marketing.

“We are further fueling the momentum of MSL Vietnam by investing and bringing new expertise to the market,” said Mr. Roszczyc. “With Luc’s progressive experience in online influence, we will be pioneering new solutions and strengthening our Public Relations specialization to help our clients’ grow. Through the ‘Power of One’ model of Publicis Groupe and strong end-to-end integration, we are aiming to double MSL’s scale both in Ho Chi Minh City and Hanoi.”

“Luc brings global MSL thought leadership within growing sectors of Vietnam’s economy, and we will work together to inspire Vietnamese and MNC businesses to transform and be future ready.”

“I am very excited to join such a great team,” said Mr. Mandret. “I bring my experience in both public relations and digital influence, and will advise our clients on developing the best influence strategy. With all our expertise in media relations, in event and activations, in social media and digital, in influencer marketing, and both consumer and corporate PR, we definitely are the best partner for brands. My priority is to be the best partner of our clients, and offer them impactful services.”

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